Ideabrew founders join Dentsu India as VPs to launch Dentsu Podcast Network

New Delhi: Dentsu India has launched the Dentsu Podcast Network (DPN), a dedicated vertical designed to help brands connect with audiences through podcasts.

With end-to-end capabilities - from turnkey production and hosting to distribution and monetisation - DPN will help brands to go beyond awareness, building affinity, trust, and lasting communities in every corner of Bharat. 

To power this vision, dentsu has onboarded Aditya Kuber, Agith Kuruvilla, and Ashwin Gangakhedkar as Vice Presidents. 

The trio will report to Sahil Shah, CEO, Dentsu Creative Isobar. 

Formerly the leadership team at Ideabrew Studios - India’s largest podcast network, they have built 650+ shows, worked with 100+ brands, collaborated with 120+ creators, and pioneered original podcast IPs across seven languages, including some of India’s fastest-growing regional formats. 

In their new roles, they will join forces with every business capability and service across the dentsu India network, spanning media, creative, CXM, and beyond.

Shah said, “Podcasts are no longer a niche; they are the most immersive and authentic way to connect with audiences across languages. With the Dentsu Podcast Network (DPN) and the proven expertise of Aditya, Agith, and Ashwin, we are creating a future-ready solution that can tap into India’s cultural pulse and deliver meaningful impact for branded narratives. This is about stories that resonate deeply, travel widely, and perform consistently.”

Aditya, Agith, and Ashwin jointly added, “Podcasting is the next frontier for India’s creators and brands - a place where stories become culture, and culture becomes connection. In a country of many languages and countless subcultures, podcasts offer brands a powerful, human, and hyper-local medium to engage audiences like never before. With dentsu’s global scale and India’s creative energy, we are ready to reimagine how podcasts are created, distributed, and monetised - from vernacular hits to national chart-toppers, from audio intimacy to video innovation. For the first time in India, a podcast network is embedded within a global agency ecosystem, making it a core pillar of modern brand and media strategy.”

Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia, dentsu commented, “With the Dentsu Podcast Network, we are unlocking the next frontier of branded content - where culture, creativity, and commerce converge. This is more than a media launch; it is a bold step towards shaping narratives that travel from the heart of Bharat to audiences across the globe, influencing how brands engage in the decade ahead.”

In the coming months, DPN will roll out original branded series, large-scale creator collaborations, vernacular-first IPs, video podcast formats, and immersive storytelling innovations - ensuring dentsu clients can harness the full power of India’s linguistic and cultural diversity to stay ahead of the curve.