Komal Pandey and Siddharth Batra centre everyday wedding moments in Myntra’s ‘Wedding Fits for Everyone’

New Delhi: Myntra has rolled out a new wedding-focused campaign titled ‘Wedding Fits for Everyone’, featuring fashion creators Komal Pandey and Siddharth Batra as the faces of its ethnic wear-led wedding offering. The campaign is anchored in the Myntra Wedding collection, which includes more than five lakh styles spanning ethnic wear, footwear, beauty and personal care.

According to the platform, the association brings together digital fashion voices known for shaping conversations around Indian ethnic and fusion wear, particularly among millennial and Gen Z audiences.

The campaign is delivered through two films that use humour and everyday observations to portray the varied personalities and situations that typically characterise Indian weddings. Rather than focusing solely on the bride and groom, the films depict friends, family members and guests navigating rituals, celebrations and social dynamics, with fashion presented as something that shifts across occasions and moods.

One 40-second film takes a fast-paced approach, moving through recognisable wedding scenarios such as early-morning haldi ceremonies, dance-floor moments and guests navigating long rituals. It closes with the line, “From Trend makers to Convention Breakers, Myntra’s Wedding Fits for Everyone.”

The second film, set in a palace backdrop, opens as a satirical take on an extravagant wedding before revealing a more emotional turn, centred on a long-delayed celebration for the groom’s parents. Komal Pandey and Siddharth Batra appear as stylists within the narrative, with the film exploring themes of taste, spending and evolving wedding expectations.

Speaking on the campaign, Neha Gulati, Senior Director of Marketing, Myntra said, “Wedding season brings together a wide range of occasions and fashion needs that extend well beyond the couple getting married. With this campaign, we intended to reflect how weddings are actually experienced today and ensure that everyone finds styles that feel right for them. Making Komal Pandey and Siddharth Batra the faces of our wedding campaign allowed us to tell this story with cultural credibility and contemporary relevance, while reinforcing Myntra’s approach to wedding fashion across occasions and moments.”

Siddharth Batra said, “What I connected with most in this campaign is how honestly it reflects the many sides of a wedding day. From early-morning rituals to late-night celebrations, weddings are full of contrasts and personalities, and style moves with those moments. Myntra’s take acknowledges that reality and celebrates how people actually show up at weddings today, which made this collaboration feel instinctive and true to life. Being part of this association reflects a more contemporary and nuanced approach to celebration and style.”

Komal Pandey added, “What I loved about this campaign is how it captures the many personalities that come alive at a wedding. Style responds to energy, emotion, and the moment you are in. Whether it is dressing up, dressing down, or making a statement in between, the film reflects how fashion at weddings today is about self-expression rather than rules. That perspective felt very real to me and closely aligned with how I approach style.”

Myntra said the campaign also reflects its broader focus on creator-led fashion discovery, supported by its network of shopper-creators whose content contributes to inspiration and discovery on the platform.