Medimix launches coffee table book Soapera, chronicling its journey

Delhi: Medimix Family unveiled Soapera, an exclusive coffee table book capturing the 55 years journey of the brand Medimix - India’s ayurvedic personal care brand. 

The first copy of the book was presented to Ilaiyaraaja by A V Anoop, Managing Director, AVA Cholayil Healthcare, and V.S.Pradeep, Managing Director Cholayil during a private event held in the city. 

Soapera is a coffee table book, curated by the makers of Medimix, that captures the history and the 55 year old journey of Medimix. The book encapsulates the journey of VP Sidhan’s quest to unlock the power of ayurveda.

Commenting on the occasion, Anoop said, “We are happy to launch Soapera that beautifully captures the vision and purpose with which Dr. V.P. Sidhan started the journey of Medimix. The book encapsulates the diverse interests of our founder and his entrepreneurial foresight of the future of ayurveda. We are proud to bring notable moments from the 55 years of Medimix’s journey to give an insight into the rich legacy of our brand that is a fond household name today.”

 Adding to this, Mr. Anoop said “The journey of Medimix from a small, homegrown product into a successful, global brand speaks volumes about the leadership of Dr. V P Sidhan and his wife Mrs.Sowbagyam. This would have not been possible without the continuous support of our Distributors ,vendors and employees. The book captures insights and contributions of the strong support ecosystem that helped make Medimix an unparalleled leader. We wanted to share our gratitude for each of their support through this book. Soapera is truly an inspiring read and is filled with lessons for emerging entrepreneurs.”

The coffee table book - Sopera, is a crafted tribute to the journey of Medimix and its founders, VP Sidhan and Sowbagyam. The book offers a tribute to Medimix's heritage, chronicling its inception, growth, and the impact it has had.

Delving into the founding years, the book narrates the story of how Medimix was conceived to address the skin rashes of railway employees through the power of Ayurveda. It provides a portrayal of Sidhan's interests and dedication to Ayurvedic principles, alongside Sowbagyam's role in bringing his vision to life.