Men of Platinum launches 'Man of Platinum of the Match' contest

New Delhi: PGI India’s Men of Platinum launched its latest initiative for the upcoming T20 Cricket World Cup Season. 

The Men of Platinum film kicked off with teasers of the 6-part episodic series featuring cricketer and face of the brand – Suryakumar Yadav. 

The series “A minute with Men of Platinum” is hosted on Disney+ Hotstar and the brand website. 

Men of Platinum has introduced the 'Man of Platinum of the Match' contest, live on Disney+ Hotstar and all brand platforms. This contest invites fans to engage with the ongoing World Cup by predicting which player will earn the title of Man of Platinum of the Match.

Participants with correct guesses will win exclusive prizes, including an all-expenses-paid trip to Mumbai to watch the World Cup alongside cricketer Rituraj Gaikwad, as well as sports kits and signed jerseys from Yadav.

Speaking on this campaign, Sujala Martis, Consumer Marketing Director, Platinum Guild International (PGI) – India said, “Our latest campaign for Men of Platinum will focus on engaging content capsules that not only reflect our brand ethos but also tap into the cricket frenzy. Our key initiative focuses on a consumer engagement that offers cricket fans a unique opportunity to appreciate the sport they love, while celebrating the values that define the essence of the brand. Through the 'Man of Platinum of the Match' contest, we aim to create a memorable fan experience that fosters a deeper connection between fans and the game, while also further enhancing their connect with the brand. With enticing prizes and exclusive experiences, we look forward to seeing the excitement and enthusiasm this campaign generates among cricket enthusiasts, as we continue to celebrate men of character on and off the field.”