Narayana Health unveils medical docudrama series, InsidER

Delhi: Narayana Health has entrusted Prominent Pictures with the creative duties to produce "InsidER," India’s first medical docudrama series. Now available for streaming on JioTV, JioTV+ and JioCinema, the series gives a glimpse into the world of emergency medicine.

The series is crafted around four pillars—high-stakes medical cases, authenticity, educational insight, and storytelling. The series takes a thriller approach, aimed to deliver a gripping and emotionally charged docudrama based on real cases. 

Mukesh Jagoorie, who conceptualised and produced the series, expressed his enthusiasm about the project's reception, stating, "Witnessing the journey of 'InsidER' from concept to a beloved series has been incredibly fulfilling. Our aim was to create a series that is as informative and authentic as it is engaging. The positive feedback from our audience confirms that we have achieved that, and it’s been an extraordinary journey."

Ashish Bajaj, Chief Marketing Officer at Narayana Health, said, "The 'InsidER' campaign emerged from our profound desire to recognize the bravery of patients and the often-overlooked struggles of families facing medical crises. Over ten months, our teams worked tirelessly across India to capture the intense reality of the ER. Through collaboration with clinicians, patients, and their families, we depict those pivotal moments that shape lives forever. This series shows the importance of resilience, frontline workers, and knowing your ER number. A simple act like having this number readily available can mean the world. We extend our deepest gratitude to Mukesh and the team at Prominent Pictures for bringing this impactful project to life.”