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New Delhi: Nykaa has teamed up with Tiger Telly and JioStar to launch a bridal show, Nykaa Wali Shaadi, which will premiere on Jio Cinema on January 31, 2025.
Nykaa Wali Shaadi is a celebration of beauty, love, and the deep connection between the couple. The series features four real brides as Nykaa gives them the bridal beauty look of their dreams, documented against the backdrop of their wedding.
Tiger Telly is Zoya Akhtar and Reema Kagti’s advertisement vertical that tells stories across shorter formats.
From the significance of kajal for nazar to curating the perfect bridal look through moodboarding, to working with makeup artists who understand the bride's vision for their special day - each bride experiences a transformation. The moment they reveal their bridal look, with their loved ones by their side, is a moment filled with overwhelming emotion and pure joy. This is bridal beauty: shared, powerful, and dedicated entirely to her. The bride is the main character of her story, and Nykaa is her ally, guiding her to find her version of beauty.
Falguni Nayar, Executive Chairperson, MD and CEO of Nykaa, shared, "Weddings are pivotal beauty moments, and at Nykaa, we understand how essential it is for brides to feel confident and radiant on their special day. We have always believed that beauty is personal—it’s about embracing your true self. We’re not just selling products; we’re here to guide, educate, and empower our customers to feel confident in who they are. Whether through our online platforms or in our stores across India, we connect with them on a deeper level, offering expert advice and personalized guidance to help them discover the beauty that’s uniquely theirs."
Zoya Akhtar added “At Tiger Baby, we endeavour to tell stories that though diverse in format, are equally impactful. Through our collaboration with Nykaa, we got to highlight the glory of Indian weddings through powerful narratives that celebrate women and beauty both inner and outer.”
Reema Kagti said, “Partnering with Nykaa on this exciting project allows us to bring authentic narratives of strength and beauty to life. With Tiger Telly, we’re crafting powerful stories in both short and long formats, and we look forward to sharing these heartfelt, empowering journeys with the viewers.”
Vivek Mohan Sharma, Head - Branded Content & MTV Properties Revenue, JioStar, said, “We’re constantly challenging the status quo with boundary-pushing collaborations, and Nykaa Wali Shaadi is a perfect example of this approach. This isn’t just another beauty show; it’s a celebration of real brides and their personal stories, crafted with Nykaa’s ethos of personalised, inclusive beauty at its core. Through this partnership, we’re driving an emotional connection with audiences creating a moment of real transformation. This collaboration delivers a powerful brand experience, amplifying Nykaa’s presence and impact, while offering our viewers content that resonates on a deeper, more meaningful level.”