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Nykaa

Shopping on youtubeInsight

Creators double sales on YouTube Shopping in India as the affiliate program expands

Google cites 200 million shopping searches, 250% growth in watch time, 40% creator enrollment and 3 million tagged videos, with AI-assisted product tagging rolling out

By BuzzInContent Bureau
Oct 15, 2025 08:02 IST 3 Min read
NykaaInfluencer Marketing
Nykaa partners with YouTube to boost creator-led commerce in India
By BuzzInContent Bureau
Oct 14, 2025 09:40 IST 2 Min read
YoutubeNews
YouTube shopping ecosystem expands in India with new merchants and creator tools
By BuzzInContent Bureau
Oct 10, 2025 17:44 IST 3 Min read
FragtokBranded Content
Nykaa launches FragTok, a fragrance-focused creator community initiative
By BuzzInContent Bureau
Jul 21, 2025 17:37 IST 1 Min read
Nykaa-steps-into-OTT-with-bridesBranded Content
Nykaa steps into OTT with brides, beauty, and brand integration
By BuzzInContent Bureau
Feb 04, 2025 11:43 IST 3 Min read
Nykaa Wali Shaadi Branded Content
Nykaa partners with Tiger Telly and Jio Cinema for bridal show 'Nykaa Wali Shaadi'
By BuzzInContent Bureau
Jan 28, 2025 09:23 IST 2 Min read
nykaa waliBranded Content
‘Nykaa Wali Shaadi’ addresses makeup needs for this wedding season
By Akansha Srivastava
May 16, 2024 12:28 IST 3 Min read
Post ThumbNews
Brands go whole hog with women-centric content this International Women's Day
By BuzzInContent Bureau
Mar 08, 2024 11:07 IST 16 Min read
Post ThumbBranded Content
Nykaa's #JustSayThanks campaign empowers women in embracing compliments
By BuzzInContent Bureau
Mar 04, 2024 12:29 IST 4 Min read
Post ThumbGuest Column
The role of interactive content in enhancing user engagement
By BuzzInContent Bureau
Dec 05, 2023 09:17 IST 2 Min read
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