Wishlink raises $17.5 million Series B led by Vertex Ventures

New Delhi: Creator commerce platform Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India, with participation from existing investors Fundamentum Partnership and Elevation Capital.

Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, the Gurugram-based startup helps creators drive commerce through shoppable links and personalised storefronts.

Wishlink connects creator recommendations to major ecommerce marketplaces, including Amazon, Flipkart, Myntra, Nykaa, Meesho and Shopsy, enabling consumers to discover and purchase products directly from creator content.

The platform currently has about 40,000 active monthly creators and works with over 500 brands and marketplaces, according to The Economic Times.

Wishlink said the capital will be used to expand its creator and brand network and invest in technology across creator, brand and consumer layers.

The Series B round follows Wishlink’s $7 million Series A in February 2024 and a $3 million seed round in October 2022. The company has raised about $27.5 million so far.