Parksons Cartamundi captures unconditional passion of fans from various facets

Delhi: Parksons Cartamundi unveiled a new digital film for the launch of "The Official Mumbai Indians Playing Cards.”

The new film aims to capture the essence of Mumbai's fan culture, aimed at showcasing how cricket transcends the boundaries of the stadium and brings people together. 

Produced by Schbang Motion Pictures, the film explores the essence of what it means to be an "Asli Fan." 

The narrative follows a dedicated Mumbai Indians fan navigating the vibrant city, encountering fellow fans from all walks of life – from taxi drivers to fishermen, dabbawalas to gully cricket players. United by their love for the game and their team, they connect through the joy of playing cards, showcasing the diverse and relatable characters that make Mumbai's fan culture so special. 

With the tagline "Asli Fan Khelta Hai!" (A True Fan Plays!), the campaign celebrates this fan culture.

Speaking about the latest film, Kapil Kejriwal, CEO and MD, Parksons Cartamundi, said, “At Parksons Cartamundi, we believe playing cards is not just a game to pass your time. Rather, it plays an essential role in adding emotions and unity to every game played. Similarly, the new range of Mumbai Indians playing cards helps the Asli Fans support and play the match along with their favourite team. Our new film perfectly captures this spirit, showcasing how the joy of playing cards transcends boundaries and unites fans in a shared love for the game. Through this digital film, we aim to inspire fans to embrace their passion for cricket and card playing!”

The film opens with a montage of everyday Mumbai characters converging on an empty parking lot. As the camera pans across, there are glimpses of a pack of the Parksons Cartamundi X Mumbai Indians cards being shuffled, hinting at the competition to come. 

The narrative unfolds with the, a die-hard Mumbai Indians fan, showcasing his signature card moves and infectious enthusiasm. Further highlighting, various types of Mumbaikers showcasing celebration and support in their unique styles for their favourite cricket team.

Speaking on the film Rachaita Vyas, Head of Schbang Motion Pictures, said, “We are delighted to announce our successful partnership with Parksons Cartamundi for the launch of an innovative project. Embracing the spirit of IPL, we have created a captivating experience that resonates with the Mumbai-ya vibe. This collaboration has been a rewarding journey, and we are thrilled to have contributed to something special for our target audience.”

Zeeshanali Ruby, Associate Vice-President - Brand Solutions, Schbang shared his views, “The most effective approach to selling and generating awareness about an entertainment solution is by captivating and entertaining the audience with the promotional content itself. By immersing them in an engaging experience, we not only grab their attention but also leave a lasting impression that drives interest and enthusiasm for our offering." 

Agency Credits 

Production House: Schbang Motion Pictures 

Head of Schbang Motion Pictures: Rachaita Vyas 

Director: Kushzraj Mehra 

Executive Producer: Aakash Arora 

DOP: Aditya Kapur 

Music: Adith Anande (Schbang 808) 

Production Design: Anandi Menon 

Chief AD: Aakash Ujjwal 

DA: Rahul Hansraj 

Edit: Sunny Shah and Pratik Alandkar 

Online Artist: Akshit Gala 

Post Supervisor: Shashank Adhav 

Line Production: OMG Productions 

Creative: Harshit Karnatak 

Executive Vice President: Aayush Vyas 

Associate Vice President: Zeeshan Ali Ruby 

Group Solutions Manager: Anshul Khandelwal 

Account Lead: Mrunal P