Pizza Hut highlights Crafted Flatzz through creator-led content with Niharika NM

New Delhi: Following the national launch of its Crafted Flatzz range, Pizza Hut has extended its digital presence with a creator-led film featuring Niharika NM. The project was developed by Defodio Digital, the brand’s digital strategy and influencer marketing partner.

Niharika NM, known for her comedic timing and strong engagement with digital audiences, presents Crafted Flatzz through a playful, relationship-inspired lens. The content highlights the product’s lighter crust and bold flavour in a way that resonates with online audiences.

“The national campaign created strong awareness. Our focus was to carry that conversation into spaces where people engage more casually, through creators they already follow. Niharika’s storytelling style made the product feel natural within everyday humour, which is exactly how audiences interact with content online today,” said Vibhor Gulati, Co-founder, Defodio Digital.

Manish Guptaa, Chief Marketing Officer, Pizza Hut, added, “Today’s consumers discover and experience brands through creators they trust. With Crafted Flatzz, we wanted to move beyond traditional messaging and bring the product into everyday digital conversations. Niharika’s unique storytelling style helped us present the product in a way that feels entertaining, relevant and native to social platforms.”

The film is designed to complement Pizza Hut’s broader launch communications while leveraging influencer culture, allowing the product to circulate organically through online communities in a more informal and participatory way.

Watch the film:

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