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influencer marketing

Travel InfluencerInfluencer Marketing

Tourism ministry acknowledges misinformation risks in influencer travel posts

The ministry said it had noted the rise in travel-related content on social and digital platforms, adding that regulating individual influencers is not feasible given the scale

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Eurogrip Tyres introduces ‘Creator Circuit’ social media programme for digital creators
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More than 2 million digital creators now influence 30% of buying decisions in India
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ugc contentInsight
How festive-season content blurred the line between UGC and influence
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