0

influencer marketing

ugc contentInsight

How festive-season content blurred the line between UGC and influence

KlugKlug Co-Founder and CEO Kalyan Kumar reflects on the festive season, arguing that paid UGC is diluting authenticity, while founders and creators increasingly shape brand trust and purchase decisions

By Shilpashree Mondal
Dec 15, 2025 16:18 IST 3 Min read
Mad house mediaInfluencer Marketing
Zeba Madni and Supriya Ullengala launch Madhouse Media, a creator-first talent agency
By BuzzInContent Bureau
Dec 11, 2025 11:21 IST 1 Min read
adintorsInfluencer Marketing
Adintors introduces AI-driven influencer marketing app in India
By BuzzInContent Bureau
Dec 10, 2025 14:58 IST 2 Min read
content craetionInsight
3 in 4 D2C brands in India now rely on creators to boost growth
By BuzzInContent Bureau
Dec 09, 2025 18:23 IST 3 Min read
Influencer marketing KlugklugInsight
India’s influencer marketing market exceeds Rs 10,000 crore, report finds
By BuzzInContent Bureau
Dec 08, 2025 17:17 IST 2 Min read
still-mattersInsight
Why many brands now call creators first and journalists later
By Sandhi Sarun
Dec 05, 2025 10:56 IST 6 Min read
marketing creatorsInsight
How everyday creators now shape what India discovers, trusts and buys
By Shilpashree Mondal
Nov 28, 2025 12:49 IST 6 Min read
kusha-kapilaInsight
Bread thodi bana rahe ho: Kusha Kapila blasts bulk AI content and fake creator hacks
By BuzzInContent Bureau
Nov 26, 2025 10:45 IST 3 Min read
NPoduLt8Zm4oif2i1w2FInsight
QYOU Media turns profitable as Chtrbox IPO and creator focus power 44% Q3 growth
By BuzzInContent Bureau
Nov 26, 2025 10:31 IST 5 Min read
influencersInsight
This Diwali and wedding season, micro-creators did what big stars couldn’t
By Shilpashree Mondal
Nov 21, 2025 11:55 IST 5 Min read
1 2 ... Next