influencer marketing
Brands are pouring crores into creator economy this festive season
Govt lays ground for influencer marketing, brings 8 agencies on board
What is this scam of “Engagement farming” that every brand should fear
Influencer content grabs 2.2x more attention vs branded ads: Kantar report
Regional content, micro-influencers, and AI reshape India’s Rs 3,500 cr creator economy