R for Rabbit, Times Music recreate ‘Mumma’ song this Mother’s Day

New Delhi: This Mother’s Day, R for Rabbit, a baby products brand, has partnered with Times Music Brands to present a recreation of the track ‘Mumma’.

Sung by Kailash Kher alongside Suhit Abhyankar, the song features lyrics by Kher and Sanjana Devarajan, and music composed by Kher in collaboration with Naresh, Paresh, and Devarajan.

The film accompanying the song aims to capture everyday moments of motherhood, quiet sacrifices, unconditional love, and internal transformation culminating in the message, “Don’t lose yourself in this journey.”

Kunal Popat, Founder, R for Rabbit, said, “We’ve seen how much mothers give of themselves, this campaign is a gentle nudge to every mom to pause, breathe, and remember she matters too. With Times Music Brands as our partner, we were able to take this message to a deeper emotional space and connect with mothers in a truly meaningful way.”

Kinjal Popat, Co-Founder and COO, R for Rabbit, added, “This collaboration with Times Music Brands gave us the perfect platform to express a message we truly believe in. Motherhood is beautiful, but it shouldn’t come at the cost of one’s individuality. This song is our tribute to every woman who gives endlessly yet quietly forgets her own dreams.”

Sheveeta Hegde, Head, Times Music Brands, said, “At Times Music Brands, we believe in the power of music to connect, engage, and inspire. We are proud to be able to infuse soul into this meaningful initiative by R for Rabbit. This rendition of the beloved song ‘Mumma’ beautifully captures the emotional depth of motherhood — it’s a message, a tribute, and a call to see mothers for all they are.”

Watch the song: