Rivaah by Tanishq partners with Tiger Baby to launch wedding anthem

New Delhi: Weddings are a celebration of love, tradition, and new beginnings, with the bride at the heart of this cherished journey. From her first twirl in exquisite bridal jewellery to the beats of celebration that surround her, every moment reflects her dreams and emotions. 

Embracing this spirit, Rivaah by Tanishq, a dedicated wedding jewellery sub-brand of Tanishq, partnered with the creative house Tiger Baby, the makers of movies like Zindagi Na Milegi Dobara and Gully Boy, to create a wedding anthem, “Main Keya Hai Hai”.  

Indian weddings are an endless affair of friends and family coming together and creating moments that are eternal and precious. To capture this, the latest wedding anthem by Tanishq and Bollywood makers – Zoya Akhtar & Reema Kagti have joined hands with Tanishq to create a symphony that is bound to shake your feet.  

The soundtrack by Ankur Tewari encapsulates the essence of the modern Indian bride—not just a participant but the sutradhar of her own story, crafting, curating, and bringing her dream wedding to life. 

In a first-ever collaboration between Tanishq and Tiger Baby, this music video is a creative project reimagining the wedding music video for the brides-to-be. It unfolds like a cinematic dreamscape, rich in moody hues and engaging storytelling, drawing viewers into its spellbinding narrative. The Tanishq bride radiates excitement as she strides toward her groom, adorned in an exquisite selection of the latest Tanishq’s Rivaah X Tarun Tahiliani 2.0 collection.

Watch the film here: 

Taking the celebration beyond venues, Tanishq partnered with influencers to create content using the song.

Speaking on the launch of ‘Rivaah X Tiger Baby Music Video’, Pelki Tshering, Chief Marketing Officer, Tanishq, Titan Company, said, "Weddings are a whirlwind of emotions—joy, excitement, anticipation—and at the heart of it all is the bride, living her most special day. Music has always been an integral part of Indian weddings, bringing families together in celebration, and we wanted to create something truly special for this moment that eventually becomes an unmissable part of your big day. We are stoked to share Tanishq’s first-ever music film, the creative genius of Tiger Baby Records and the artistic elegance of Tanishq’s Rivaah X Tarun Tahiliani collection. We hope brides and their families enjoy this song as much as we enjoyed weaving it together— creating a melody that celebrates love, joy, and the magic of weddings.”

Speaking on the launch of ‘Rivaah X Tiger Baby Music Video’, Tarun Tahiliani said, "We are proud of our ongoing collaboration with Tanishq, and the new Rivaah collection of jewellery we designed for them has been beautifully showcased in the video. In our design process, we focused on the discerning modern bride who values her traditions while embracing her own unique approach. The collection blends timeless sophistication with a distinctly India Modern aesthetic, celebrating a woman who may be a paradox but is always authentically herself. This essence is perfectly captured in the film, with its thoughtful art direction, styling, and music, all of which reflect the spirit of Tanishq’s Rivaah x TT 2.0."

Speaking on the launch of ‘Rivaah X Tiger Baby Music Video’, Tiger Baby added, “Through Main Keya Hai Hai we wanted to capture essence of a modern Indian wedding—where tradition meets individuality. We are excited about this collaboration with Tanishq, where through the song and visuals we are able to showcase that the celebration is not just of the union of two individuals but the merging of their communities, love, and lives.”