Supradyn initiates ‘One Nation 100% Nutrition’ for micronutrient deficiency awareness

Delhi: In a move to address the issue of micronutrient deficiency, multivitamin supplement brand Supradyn, from Bayer’s Consumer Health Division in India has joined forces with NDTV, aligning with Bayer's overarching mission of 'Health for All, Hunger for None.' This initiative named ‘One Nation 100% Nutrition’ aims to create widespread awareness about the importance of complete nutrition and empower individuals to take charge of their health.

The centrepiece of this initiative is the #SupradynHealthPledge, a 28-day commitment to achieving optimal nutrition through a combination of healthy eating and daily supplementation.

The campaign invites participants to explore a panel discussion hosted on the campaign website. The panel, featuring experts and influencers, delves into the nuances of nutrition, sharing insights and practical tips for a healthier lifestyle.

Sandeep Verma, Country Head, India, Bayer Consumer Health Division, said, “We are thrilled to embark on this journey and bring attention to the critical issue of micronutrient deficiency. The #SupradynHealthPledge is not just a campaign; it's a movement towards better health and vitality for everyone. We believe that by encouraging people to adopt a holistic approach to nutrition, we can contribute towards moving every single Indian towards the goal of 100% nutrition.’

Ishi Khosla, Founder and Clinical Nutritionist, Centre for Dietary Counselling, emphasised the severity of the issue, “In India, 50 to 60% of women and children suffer from anaemia, often linked to micronutrient deficiencies and inflammation—a starting point for many diseases. A key solution lies in a good diet, essential for overall health. Mental well-being is also vital, as it contributes to a healthy gut. A straightforward strategy involves simple lifestyle changes and necessary supplements to address these health issues.”

Former Captain of the Indian Women’s Cricket Team, Mithali Raj, shared her insights, stating, “Having adequate nutrition in your diet and maintaining a proper balance are crucial. It is important to invest time in selecting supplements wisely because everyone's bodies are different. Consistency is key, as it helps us establish a strong connection between mind and body.”

Gaurav Dewani, Head - Special Projects, NDTV added, “We at NDTV are proud to partner with Supradyn, a pioneering force in addressing the critical issue of micronutrient deficiency. Together, we are committed to bridging the gap in nutrition accessibility, ensuring individuals receive up to 100% of their required micronutrients. Through this collaboration, we aim to empower our viewers with the knowledge and resources necessary to lead healthier, more vibrant lives. Our shared dedication to holistic well-being underscores our mission to make a meaningful impact on India's health and nutrition landscape."