Sushmita Sen unveils her #SecondBirthDate with Sun Pharma on National Doctors’ Day

New Delhi: Sun Pharma unveiled its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year's initiative features actress Sushmita Sen, who has joined the movement to express her heartfelt gratitude.

Building on last year's campaign featuring Rishabh Pant and Mahima Chaudhry, #SecondBirthDate returns with Sen who led the charge by updating her social media handle with her Second Birth Date on June 28, 2024 and today she shared her second birth certificate with her doctors. 

Commenting on the initiative, Sen said, “I am glad to be a part of this Doctors’ Day initiative by Sun Pharma. Today is a day of gratitude. My doctors have given me a second chance at life, and I want to thank them from the top, middle and bottom of my heart.”

Kirti Ganorkar, CEO – India Business, Sun Pharma, said, “Doctors are our real-life heroes who work tirelessly to save lives, providing hope to millions. With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service. This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”

Film actor, Manisha Koirala, travel content creator, Ankita Kumar and gaming influencer, Sujan Mistri have all come forward to express gratitude to the doctors who have profoundly impacted their lives. 

Regarding the campaign concept, Rohit Devgun, Executive Creative Director and Arun Ganesh, Group Creative Director, Ogilvy India, said, "We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform - one where more people come forward and express their heartfelt gratitude to doctors. This year we flagged off this initiative by Sun Pharma with Sushmita Sen’s story.” 

Shekhar Banerjee, Chief Client Officer and Office Head – West, North and East, Wavemaker India, said, “The #SecondBirthDate 2.0 initiative carries on the tradition of celebrating the selfless contributions of doctors in our lives. This year's involvement of Sushmita Sen amplifies some real-life stories of gratitude and hope that doctors bring to countless individuals. It's an extraordinaire initiative that casts a light on the invaluable role of doctors in our society. We are incredibly proud to be a part of such a campaign and contribute to the same.”