Terribly Tiny Tales and Maybelline New York launch Gen Z microdrama ‘POOKIE’

New Delhi: Collective Artists Network’s storytelling platform Terribly Tiny Tales (TTT) has teamed up with Maybelline New York to launch POOKIE, a four-episode microdrama that brings Gen Z romance and college nostalgia to the screen.

Backed by Maybelline’s SuperStay Matte Ink collection, the series follows the story of Raima, played by content creator Tarini Shah, known for her strong fashion and lifestyle connections, and Arko, a quieter character who finds solace in nature and simplicity. Together, their journey explores friendship, first love, and the quirky, tender moments that make college life unforgettable.

The collaboration with Maybelline aims to position beauty as a tool for confidence and self-expression, resonating with young audiences.

Watch the first episode here: 

Jessica Rode, General Manager, Maybelline New York India, said, “Confidence and self-expression are the heart of today's generation. POOKIE with TTT gave us the perfect opportunity to be part of a story that felt authentic to our consumers and relevant. The emerging format of microdramas really helped us engage with young audiences in a way that went beyond traditional campaigns and established a real connection between the brand and the audience.”

Anuj Gosalia, Founder & CEO, Terribly Tiny Tales, said, “POOKIE was fun, heartfelt, and rooted in everyday experiences. It’s always been great having brands support us and the upcoming microdramas. TTT and the audience are absolutely on the upward curve, and we will deliver a non-stop variety of content. The journey feels even more special when brands like Maybelline become a part of it.”

The first episode of POOKIE premiered on TTT’s YouTube channel on September 27, 2025, with the finale slated for September 30. 

The format, built to be snackable yet emotionally rich, leverages the popularity of microdramas to create a strong branded storytelling property for Maybelline.