Tic Tac collaborates with Yashraj Mukhate and contest winner for new music video

New Delhi: Tic Tac, the confectionery brand from Ferrero Group, has released a new music video titled Thik Thaak Life, featuring music composer Yashraj Mukhate and Tic Tac “Refresh Your Vibe” contest winner Khushi Ahluwalia. The video highlights a playful and youthful theme.

The “Refresh Your Vibe” initiative invited aspiring artists and music enthusiasts to submit their own renditions of a beat created by Yashraj Mukhate. The contest, promoted on digital platforms and outdoors, received over 1,200 entries. Khushi Ahluwalia emerged as the winner, earning the opportunity to co-create a jingle with Yashraj Mukhate and feature in the music video.

The video highlights Khushi receiving a disappointing “Audition Rejected” message on her laptop. She is encouraged by Yashraj, and the scene transitions to a lively outdoor café, where the cheering crowd and energetic atmosphere lift her spirits. As the celebrations continue with friends, Khushi performs a confident rap, concluding with Yashraj placing a Tic Tac pack on the table, emphasising the positive and upbeat mood conveyed by the film.

Zoher Kapuswala, Marketing Head, Ferrero India, said, “With Thik Thaak Life, we wanted to create something that not only entertains but also inspires young people to embrace positivity and fun in their daily lives. The response to the contest has been phenomenal, with entries pouring in from across India, reflecting the deep love for music and self-expression. Collaborating with Yashraj for the third consecutive year, has helped us continue with the momentum of bringing alive Tic Tac’s playful spirit in a way that truly clicks with today’s youth.”

Watch the campaign films: