TV9 Network, IMA and All Out collaborate to create informative content on dengue awareness

New Delhi: Marking World Dengue Day 2025, TV9 Network, in collaboration with the Indian Medical Association (IMA) and mosquito repellent brand All Out, has launched a public awareness campaign titled Saath Ladenge Dengue Se. The initiative aims to raise awareness about the growing threat of vector-borne diseases, particularly Dengue, across India.

The campaign is being rolled out over several days and is being broadcast across six of TV9’s regional channels and its digital platforms. It includes expert insights, short informative segments, and a national panel discussion, all focused on prevention and awareness.

The effort comes amid a reported rise in Dengue cases across the country. Organisers of the initiative said the campaign is intended to shift public perception, moving away from seeing mosquitoes as minor irritants and highlighting their role in spreading serious illnesses such as Dengue, Malaria, Chikungunya, and Filaria. The campaign places emphasis on early detection, public education, and community-led prevention measures.

Amit Tripathi, Chief Revenue Officer, TV9 Network, said, “At TV9 Network, we believe in using the power of media to drive meaningful change. Through our partnership with All Out, we are not just broadcasting a campaign, we are enabling a nationwide movement to fight Dengue with knowledge, urgency, and unity."

Raktim Das, Chief Growth Officer at TV9 Network, added, “Awareness is the first step toward prevention. With 'Saath Ladenge Dengue Se, An All Out initiative’ we are blending credible medical insight with high-impact storytelling to empower families across India. This campaign exemplifies how purpose-driven content can fuel public health transformation.”

Ratanjit Das, Managing Director and CEO of Brillon Consumer Products, said, “All Out has always stood for protecting families from mosquitoes and the diseases they cause. Awareness on vector borne diseases is still very low in India today. With Dengue on the rise, we felt the need to increase our efforts on educating consumers and work with credible partners to create mass awareness. All Out’s ‘Saath Ladenge Dengue Se’ campaign is a step towards that goal.”

Dr Dilip Bhanushali, National President of the Indian Medical Association, said, “Preventing vector-borne diseases is a public health priority. Diseases like Dengue cannot be tackled in isolation by one individual, it needs all stakeholders coming together and collectively finding solutions. Indian Medical Association is proud to collaborate on this initiative to reach households with life-saving information.”

Watch the campaign film: