Zomato’s film turns into reminder for Mother’s Day

Delhi: Zomato, the food aggregator platform, has collaborated with SocioClout, an influencer marketing agency, and Karmman Line, a production house, to unveil a campaign just in time for Mother's Day. 

Titled ‘Mother's Day is on 12th May’, the campaign video is a portrayal of familial bonds, featuring Johny Lever alongside Ranveer Allahbadia and Arpit Balabantaray. This is shot across Delhi and Mumbai with SocioClout and Karmman Line, who played pivotal roles in planning, execution, and shooting.

The film has references ranging from cricket to pop culture. It addresses the common tendency to overlook Mother's Day, prompting viewers to reflect on the importance of expressing gratitude to mothers.