Brands need to rethink their social strategy and evaluate how it is adding to their business goals instead of a siloed channel-approach, writes Nishith Srivastava, National Head of Strategy, Indigo Consulting

Gautam Madhavan, Founder and CEO at Mad Influence, gives a rundown guide for brands of top and trending TikTok marketing strategies dominating the cyber space

Hiren Panchal, Co-Founder, Litmus Branding Pvt. Ltd., sums up key factors to consider when looking to collaborate with an influencer

Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

Vishal Gupta, CEO and Co-Founder, momspresso.com lists some blunders that can be counterproductive to your goals

Shyamali Basu, Senior Vice President & Head - Products & Marketing, HDFC Asset Management, believes that the experience is an integral part of the process which impacts your user's behaviour and ultimately your content's performance

Amit Doshi, Founder and CEO, IVM Podcasts, also explains how brands can work with podcasts

Matthew Sawyer, Marketing Director at Datadial, shares how they measure content marketing effectiveness: a straightforward approach that's delivering for their clients, with a core methodology that could also work for you

Matthew Sawyer, Marketing Director, at Datadial has mapped out where you should be going and how you can get there using a content marketing calendar

Ankit Agarwal, Founder and CEO of Do Your Thng, writes how social media platforms are bringing about a transformation. As much as social networks are amplifying body-consciousness, they are nullifying it even more

Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI

Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits

Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today

Memes have proved to be more than just a trend and they are ready for marketers to use them, writes Saksham Jadon, Founder, Youngun India

Karthik Nagendra, CEO, Thought Starters, suggests a few tools to up your content marketing game and improve ROI

Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about James Bond movies, which are a treasure trove of ‘classical' content marketing and have influenced consumption choices for millions of customers over seven decades

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how Air India's famed booklet ‘Foolishly Yours' can be a training manual for content creators