Gautam Reddy, Founder and CEO - PAD Group, explores the key elements driving user engagement in the digital age through case studies from Nykaa, Nike, and Dunzo

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how marketing strategies are adapting at an unprecedented pace in today's ever-changing digital world and analyses the relationship between influencer marketing and traditional word-of-mouth promotion

Ritesh Ujjwal – Co-Founder, Kofluence, writes that leveraging influencers for holiday marketing offers an efficient way to drive year-end goals. The relationships formed now can extend beyond the fourth quarter, setting the stage for a strong 2024

Sanjay Sehgal, Chairman & CEO at MSys Technologies, talks about the untapped potential for the media and entertainment industry, which is increasingly being captured by NRI digital content creators

Himani Agrawal, Senior Vice-President - Product & Analytics – Hypothesis (Only Much Louder), writes that consumers are tired of seeing repetitive influencer content. Consumers are longing for trust, authenticity and relevance from influencer marketing and compelling brands to look for more authentic ways of engaging with them

Vibhor Gulati, Partner, Art-E Media, writes how Live E-commerce has emerged as a cult favourite interface that has taken the retail market by leaps

Zahara Kanchwalla, Co-founder and CEO, Rite KnowledgeLabs, writes about how slow content is challenging the notion that fast is always better and why slow content is a catalyst for long-term thought leadership and influence

Shruti Kedia Daga, co-founder and head of marketing at Nasher Miles, shares how influencer marketing is a useful tool for the luggage industry and what should brands keep in mind while taking this route

Ananya Singhal, Co-founder and COO at Rigi, writes by defining your niche, creating quality content, embracing video and live streaming, mastering social media and collaboration, staying updated with technological advancements, and building a strong personal brand, you can position yourself well world of content creation

Suchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as theSuchana Sarkar, Chief Brand Officer, Makani Creatives, writes that silent influencers are often referred to as the "SME cultivator." Standing for Subject Matter Expert, they assemble a diverse group of professionals to share insights and experiences, led by an interviewer who remains notably silent

J Venkat, Co-Founder, Woovly, writes that leveraging the power of social media, connecting with local influencers, creating value-added content and embracing regional languages can unlock the vast potential of social commerce in rural India

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content

Sunder Venketraman, Head of Creator and Content Ecosystem, Josh, shares why it is important to blend content and brand messaging seamlessly to ensure that user experience remains uncompromised

Ishmeet Banga - Director and Head of Influence and Talent business - Voxxy Media, shares the ways in which brands can take the content marketing route to make their name in a cluttered market

Kunal Kishore Sinha, Co-founder and COO, ClanConnect, writes about the ways in which AI is already enhancing the influencer marketing space, and in the coming years it will become an absolute necessity for brands

Himani Agrawal, SVP - Product & Analytics- Hypothesis, the influencer marketing tech platform funded by OML, shares that when choosing between Reels and Shorts, it's necessary to consider the TG, budget, and marketing goals. Ultimately, the platform you choose must align with the business objectives, ensuring maximum ROI and also brand awareness

Abhishek Vyas, Founder and CEO of My Haul Store, shares his insight on the shifts in the influencer marketing sector and the focus on performance marketing by brands