Vishesh Sharma, Chief Marketing Officer, Ashika Group, writes that with the penetration of affordable handsets and easy access to the internet, India has truly emerged as a market where videos are playing a key role in not just effective engagement but real business growth

Ramya Ramachandran, Founder and CEO, Whoppl, writes about how at a time when businesses are turning to new age data-driven insights and technologies to determine the success of influencer marketing strategies, understanding and evaluating customer and brand's needs in order to analyse the marketing operating model is important

Ayush Shukla, Founder, Finnet Media, writes about the narrowing gap between brands and influencers and why well-defined rules and structure of the content is important to avoid disputes

Vaibhav Pathak, Co-Founder, The Girlfriend Box, writes how the metaverse is the natural progression from the internet and in the coming days virtual worlds will emerge, and users will immerse themselves in them

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

Dev Batra, Co-Founder and CEO, Lyxel&Flamingo, shares the type of approaches adopted by brands for International Women's Day campaigns

Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, writes about how moment marketing is about evaluating crucial in-ways for unique and fascinating moves that provide entertainment value and brand glory

Shreyansh Bhandari, Co-Founder and COO, Lyxel&Flamingo and Veda Bashishtha, Co-Founder and CEO, LYRKL, write about how brands can get the most out of their strategy

Shivani Kamdar, Associate Creative Director, SoCheers, shares how one can up their game when it comes to engaging with the generation Z

Ankit Agarwal, Founder, Do Your Thng, writes about how taking the middle path, that blends data with human insight, is imperative for effective influencer marketing

Ankit Agarwal, Founder, Do Your Thng, writes that the true force pushing for authenticity, integrity, and transparency is not brands. It comes from consumers, regulatory authorities, and data-driven influencer platforms

Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about clagency, the agency embedded in the client organisation, where presence is not judged by physicality but by impact and influence

Ritesh Ujjwal, CEO and Co-founder, Kofluence, writes about how brands can and will increasingly use camera marketing to make their presence felt, interact with the audience, and increase their sales in the days ahead

Taaran Chanana, Managing Director and Co-Founder of MemeChat App, writes why meme marketing is an important marketing tool and brands can't miss deploying it, especially during the IPL season

Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

Raghav Bagai, Co-Founder, Sociowash, writes about the massive engagement that brands can derive by jumping on the bandwagon of meme marketing but if done the right way

Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

Neha Bahri, Founder Director BConnect, writes how content has the power to create an ever-lasting impact on a brand's target audience. The key is to ensure that brands are consistent and streamlined in their content marketing approaches