Owing to the presence of multiple platforms in the world that we live in, even compelling and shareable content can be a hit and miss. In conversation with BuzzInContent, experts discuss why and how brands can ensure what is the right platforms for their content, so that it reaches its target audience

Bahuguna and Shroff spoke to BuzzInContent about how brands can keep social media trolls at bay, the art of doing subtle branded content integrations and associating with agencies

Siddha Jain- AVP, Bombay Shaving Company, talks about the company's overall content strategy. While a lot of women-centric brands might be made through the male gaze, BSC-Women is trying to distinguish itself and is building a community of women by creating consistent meaningful conversations around hair removal

BuzzInContent.com explores why the recovery in branded content pricing for digital news publishers is slow when all other forms of advertising have almost recovered

For the recently launched e-sports based web-series, Dice Media for the first time has on-boarded two title sponsors- Lenovo and Loco for around 5 crores. Amit Doshi, Chief Marketing Officer, Lenovo India and Vishwanath Shetty, Vice President of Sales and Brand Solutions, Pocket Aces, talk about how gamers are difficult to reach through traditional advertising media or paid ads, and branded content is the right strategy

With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too

Toranj Mehta, Director of Marketing, De Beers Forevermark, talks about its investment in podcast and how a brand can take calculated steps to measure ROI on the medium. She discusses how audio content can give a whole new perspective to the story behind jewellery-making and for the brands in the category

These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game

While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

Amar Sinha, Chief Operating Officer, Radico Khaitan, tells BuzzInContent how they rely heavily on digital and content marketing to promote its brands. He talks about its focus on influencer marketing, and its aim to create content that also helps in educating audiences

Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

Ashish K Chhabra, Joint Managing Director, Hygienic Research Institute, tells BuzzInContent how the brand plans to increase its investments in digital. He talks about its ‘Raho Streaxy With SRK' music video that garnered over 8 million views on YouTube

In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

While experts say that a fully equipped content marketing team should have people capable of pulling off a campaign through all the stages, they also feel there is no defined size for such a team. BuzzInContent finds out how brands can build a high-performing team that stands out from the rest

The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

While it is an interesting dialogue exchange platform, brands and experts say it lacks in offering well-rounded measurement metrics to necessarily quantify the success of a session and restricts users from revisiting the content. They discuss useful tips and advice for brands to gauge the ROI by bringing in higher engagement levels

This is the second part of a two-part story where content marketing practitioners discuss if nicely created content can survive without SEO and if a content writer should also have an expertise in SEO strategy