Varma, Founder and CEO at Wondrlab, spoke to BuzzInContent.com about the vision behind acquiring Opportune

The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom

BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

BuzzInContent.com spoke to Allahbadia, Influencer/YouTuber, Co-Founder of Monk Entertainment, and Influencer Niharika NM to know their point of view on the growing influencer marketing segment, the rise of women influencers and how to go about subtly integrating brands into content

The LIMF is an initiative led by the Indian Army in the region to promote Ladakh's local talent, youth and their love for music

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

In an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India

According to reports, the D2C industry is going to cross more than $100 billion by the year 2025 with influencer marketing being a major marketing tool

Marketers share with BuzzInContent, a checklist the platforms and creators must follow before approaching brands with content ideas

Many companies have launched their creator education program to fuel their growth and use it effectively in their business

Overshadowed by Twitter Spaces and Facebook audio rooms in the live audio space, has Clubhouse reached its end? And what is the future of the live audio space, will it be able to grasp the attention of users, BuzzInContent.com tries to find out

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

The new customised feed doesn't show a CTA button. The question now is that will the photo and video sharing platform charge more from the marketers to get into the customised feed section?

BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

BuzzInContent.com spoke to experts about the rise of big-ticket content associations brands have been exploring with news channels and their platforms

BuzzInContent.com reached out to brands to know about the parameters they deploy to choose influencer marketing agencies and how long-term partnerships between influencer marketing agencies and brands is the need of the hour