It is not a cakewalk for brands that want to experiment with content marketing. It requires a plan and a blueprint on how it should go about it. BuzzInContent.com presents six tips for brands that want to be successful in their first attempt

BuzzInContent.com compiles a few checkpoints for brands and agencies to ensure their content marketing strategy is working out

In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

The makers of successful branded content shows such as ‘Calling Karan' with Durex, ‘What Women Want' with Dabur Amla, and ‘Full Throttle' with Cars24 share how radio as a platform is re-inventing itself to live up to the needs of new-age marketers. Shivangini Jajoria, National Head, Operations of Ishq FM, said the channel has an omnichannel approach while creating content and now plans to embark on its podcast journey

The head of Youth, Music and English Entertainment of Viacom18 tells BuzzInContent.com that the last 12 months have been a true revelation because of the number of projects they have picked up

Despite increased consumption of content on internet and falling attention span of the new-age user, brands — both big and small — still opt for the good old radio for their content marketing or branded content initiatives. BuzzInContent.com finds out how radio is still delivering effective results when it comes to brand integration

The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app

An ad or anything for that matter is content, but content marketing is not an ad. BuzzInContent talks to brands, content experts and creative agencies to burst the bubble around why creative agencies need to up their play on the content front. They need to unlearn a few things and learn to collaborate and consolidate content in-house, which can help marketers remain hooked to their services for all their marketing and communication needs

ScoopWhoop Founders Sattvik Mishra and Rishi Pratim Mukherjee talk to BuzzInContent on the platform's vernacular and video content strategy and how it will help achieve the next phase of growth

We bring to you tools and methods to perform an initial check but even these can have their flipside. Hence, working with a professional can increase your chances of spotting fake influencers

There are stages and multiple procedures to analyse content before it is being disseminated. The failure of a campaign can be attributed to a lack of understanding between brands and agencies to analyse content in each stage. BuzzInContent talks to brands and agencies to understand how important it is to analyse content, the requisite parameters and who carries out the role

In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

Ankit Prasad, the brain behind the AI platform, speaks to BuzzInContent about his journey, the vision of Bobble and how stickers and GIFs are the future in communication and content

BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game

A public sector unit, GAIL has been strongly driving its initiative ‘Hawa Badlo' through content for three years now. Recently, it launched a web series, ‘Hawa Badle Hassu'. BuzzInContent caught up with Malhotra, Chief General Manager, Brand and Corporate Communications, to talk how a government body like GAIL is driving purpose through content

Akshat Gupt, who co-founded the boutique online video studio with his brother Advait Gupt, speaks to BuzzInContent.com about his renewed focus and expanded capabilities

BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline

Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content