Rising Star Awards 2022– Winners

INSIGHT

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With the commencement of the Pride month and multiple brands leveraging creators from the LGBTQIA+ community for their ad campaigns, BuzzInContent.com digs deep into what's in store for these brand-influencer deals and whether they are impacted by influencers' gender

By Shreya Negi
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On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

By Shreya Negi
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The company creates content that encourages organic spread through audience advocacy, employing engagement tools and carefully considering the target audience, emotional impact, and shareability, according to Shreya Agarwal, Head of FilterCopy, Pocket Aces

By Sakshi Sharma
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Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

By Shreya Negi
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Voxxy Media's Kulbir Sachdev stated that this gap has reduced in recent years. While it was almost 50% between 2017-2019, it dropped during the peak pandemic phase to 20% and again increased post-pandemic. Tarun Katial, Founder and CEO of coto, believes that this problem is rooted in the patriarchy over the years and his company can help solve it

By Akansha Srivastava
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Upputuru, Founder and CCO, The Titus Upputuru Company, was behind DS Group's film for Catch spices, titled, “Kyunki Khana Sirf Khana Nahi Hota”. He spoke to BuzzInContent.com on his journey from a writer and creative director to a filmmaker, and how writing and film making - when combined - emerge to be more powerful

By BuzzInContent Bureau
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Honasa Consumer had the highest number (15) of non-compliant influencers, followed by Nykaa (11) and Apple (10)

By BuzzInContent Bureau
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Along with building a large pool of female content creators, the association will also address the challenges that women creators face in today's global influencer landscape, such as burnout, lack of shared value creation, slow growth and struggle to get noticed or engagement on their profiles

By Akansha Srivastava
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Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

By Shreya Negi
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Investors should conduct background research on the influencers, have a clear objective and should avoid unrealistic promises in order to ensure that they are receiving reliable and unbiased financial advice, the financial influencers themselves stated

By Sakshi Sharma
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In an interaction with BuzzInContent.com, Kalyanaraman, VP- Brand Operations, P&G India, stated that aligning with the company's endeavour to be a ‘Force For Growth' and a ‘Force For Good' in the communities that they serve and to touch and improve people's lives, P&G had launched P&G Shiksha, a CSR program, in 2005 with the vision of providing means to education for underprivileged children in the country

By Shreya Negi
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BuzzInContent.com explores why silly dance videos and challenges are on the rise, what is fuelling the growth of cringe content and the impact of such brand collaborations

By Akansha Srivastava
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We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future

By Akansha Srivastava
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Recently, several influencers, namely Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani, promoted the World Startup Convention - which was to be held in Noida between March 24-26, 2023. But to the visitors' dismay, the event turned out to be a “scam”

By Sakshi Sharma
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Experts share how to maximise the usage of social listening in devising brands' content strategy and the mistakes marketers make while deploying it

By Akansha Srivastava
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The six-episode web series is aimed at breaking the misconceptions of solo female travel and showcases a female protagonist's journey of self-exploration against the backdrop of Singapore's lifestyle offerings

By BuzzInContent Bureau
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Globally, 61% of creators are facing burnout and out of 80 million content creators in India, only 0.2% of them are able to monetise their content. Having 50% IP rights on its exclusive creators' content, the SaaS-based company will help them overcome burnout and monetise well

By Akansha Srivastava
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In one of ad:tech's sessions, a panel consisting of Emami's Shuchi Singhal, Spotify's Shipra Srivastava, Interactive Avenues' Aditi Mathur Kumar and content creator Sakshi Sindwani, discussed how they go about measuring the success of influencer marketing campaigns, banking on trends and finding the sweet spot that benefits both the brand and the content creator

By BuzzInContent Bureau
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