As modern pet-parents have grown to be very conscious when it comes to the health quotient of their four-legged friends, industry players from renowned pet-care brands find their target groups in genZ and millennials

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

India's top podcast content creators talk about how they go about navigating challenges related to the podcast economy and share insights into what is working for them

Aayushman Sinha, Founder of Represent, speaks to BuzzInContent.com about how brands can inculcate music in content marketing. He also talks about the success of Coca-Cola's ‘Memu Aagamu' campaign

Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

In an interaction with BuzzInContent.com, Priyanka Gill, Co-Founder, The Good Glamm Group and Founder and CEO, POPxo and Plixxo, spoke about the company's recent performance and the expansion plans for the days ahead

According to experts, while content marketing is as much about creativity, the use of AI can help on increasing the feel and personalisation fronts

The 4-episode show features Anushka Sen catching up with celebrities and having casual conversations about their work, food habits, skincare, and personal life in ‘Behind the scene' format

A number of content creators that started their journeys almost a decade ago are now focusing on other avenues like acting and film-making. BuzzInContent.com is decoding if it is simply a case of natural progression or something to do with the creators and their audience's age

In an interaction with BestMediaInfo, Kaushik Mukherjee, Co-Founder and COO, SUGAR Cosmetics emphasised how a comment fight helped the brand in realising what is the worth of creating vernacular content

Experts say the only way to explore the full potential of lock screen mediums is to make them more engaging and interactive

From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them

According to experts, the move is aimed at competing with Instagram Reels and encouraging creators to make original content for the app

BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

While the genre has an important role to play in the lives of the youth of the industry, does it always stand true to the brand identity of all those using it today?

Ajit Varghese, Chief Commercial Officer-ShareChat and Moj, was speaking at a panel discussion at GroupM's Brew 2022 sessions