Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, spoke to BuzzInContent.com on the back of the launch of ‘Jai Ho! Bharat Ki Anant Yatra' - GroupM's Motion Content Group's new IP in partnership with Google and Meta

Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally

With the clientele group constituting global agencies and a plethora of brands, the B2B tech SaaS platform for influencer marketing aims to break even by the end of January and cross the $1.5 million mark by February

Speaking to BuzzInContent.com, several creators shared that they never foresaw the kind of following that they have and thus, it felt only right to leverage the same for building new revenue streams

Experts deep-dive into how marketers can make the most use of influencers and content marketing

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

In an exclusive interaction with BuzzInContent.com, Manas Ranjan Hota, Co-founder and COO, DrinkPrime, talked about how the challenger brand is using unconventional marketing strategies to break the monotony and stand apart in the cluttered water-purification space

BuzzInContent.com dives into experts' outlook towards the impact of Twitter's new 'view count' feature on digital content creators and influencer marketing

Speaking to BuzzInContent.com, Ali, Founder and CEO, Instoried, also revealed the reasons which led them to focus on US markets instead of expanding their client base in India

The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

According to the report, short-form video is by far and away the most adopted “new” trend by brands and is already a part of most of the brands' 2022 IM Strategy. The report also states that Livestream has leapfrogged other trends like audio and social commerce

Having the privilege of working with leading brands and a range of creators, Shlok - Tech Burner, shared a few points in GroupM INCA's latest influencer marketing report that can help content creators become top-class influencers

Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar

BuzzInContent.com caught up with Ayush Shukla, Founder of Finnet Media, and Sharan Hegde, an influencer about the challenges in the influencer space today. Shukla also spoke about Finnet Media's journey so far and their future plans

Puri, CEO and Founder of Vavo Digital, spoke about the current challenges in the influencer marketing industry and Vavo's plans for the future

In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms

From glitches to platforms shutting down or their focus changing rapidly, experts weigh in upon why it is not safe for content creators to rely on just one platform