Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages

While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

In a conversation with BuzzInContent, content creators shared their insights on the increasing importance of establishing their own brand and harnessing their social media community, cultivated through content creation, to strengthen their personal brand presence

The investment firm dedicated to social impact joined forces with the IVM Podcast Network to launch a 26-episode audio series known as 'Smartphone Nation.' In a conversation with BuzzInContent.com, Rohan Vyavaharkar from ONI and Amit Doshi from IVM discuss the intricacies of crafting the audio series, and the advantages of audio-branded content in comparison to video-branded content

Balancing the creators' creativity with the sacred spirit of cricket is a delicate dance brands must perfect. Experts suggest things to keep in mind while banking on influencer marketing this World Cup season

As the sports world continues to evolve in the digital age, content creators are poised to play an even more prominent role in shaping the future of sports coverage, brand engagement and fan interaction. However, they also face challenges related to credibility, legal issues, and ethical responsibility

Brands use a variety of content marketing strategies and channels to engage with their target audience during these special times of the year

Intrigued by the rising phenomenon of social media influencers venturing into the real estate domain, BuzzInContent engaged in discussions with realtors, influencer marketing agencies and content creators around the transformative impact of influencer marketing on the real estate industry, challenges posed by fraudulent content dissemination, and much more

Radio Jockeys (RJs), the charismatic voices behind the airwaves, play a crucial role in elevating radio engagement through social media content creation. In this article, we'll explore how RJs use social media to enhance the radio experience, foster deeper connections with their audience, and stay relevant in today's digital landscape.

Beyond their on-air charisma, RJs have emerged as brand ambassadors, effortlessly weaving brands into their content and gaining substantial digital exposure, according to industry players

Sharing their first reaction to the launch of WhatsApp Channels, content creators and agencies express their views on how the new feature can bring about a change in the way brands and creators communicate with their followers in a much more interactive and engaging manner and also attract new audiences via forging of deeper audience connections

The masters of the trade share how brands and content creators can approach social media trends effectively

In the rut of latching on to trending videos, content creators and brands must not sideline their voice and create content for which the audience loves them

As per G B Srithar, Regional Director- India, Middle East and South Asia, Singapore Tourism Board, post Covid, young Indian audiences are travelling for exciting and adventurous experiences that align with their personalities, and therefore there is a need to shift from pushing marketing messages to them and try to be a part of the community

In an exclusive interaction with BuzzInContent.com, George Kovoor, Wavemaker India's first Chief Creative Officer, talks about Gemini Cooking Oil's latest long-form video-led content initiative ‘Tai' and the power of storytelling in branded content

As per Baillie, Co-founder and Chief Strategy Officer, Ampverse, because traditional advertising isn't working for next-gen audiences who are savvy enough to block ads on various digital platforms, gaming has emerged as one the most effective ways to connect with such young audiences irrespective of the Tier-wise bifurcation

In contrast to national-level influencers, regional creators' focused content resonates better with local audiences, leading to higher engagement levels