INSIGHT

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For long, experts had been arguing that data is the biggest creative tool to curate a good piece of content, with its robust feedback mechanism and measurability. But isn't gut instinct needed even to trust the data or reinterpret it differently? BuzzInContent.com finds out the answer in conversation with industry stalwarts as they discuss data can't be the absolute answer for the future, and where exactly gut feel takes over data in content marketing

By Akanksha Nagar
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ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

By Akanksha Nagar
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The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level

By Akanksha Nagar
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The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge

By Akansha Srivastava
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Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

By Akansha Srivastava
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Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

By Akanksha Nagar
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BuzzInContent's objective has always been to make the job of marketers easy by bringing the industry together to share ideas, solutions and discuss challenges related to content marketing and branded content. After talking to experts over a period of time, we have compiled a list of possible solutions that can help marketers solve the problem of lead generation through content

By BuzzInContent Bureau
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Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

By Akansha Srivastava
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In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

By Akansha Srivastava
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It is difficult to imagine a product information or description to go hand in hand with a witty story or an engaging piece, especially in BFSI and healthcare categories. BuzzInContent.com speaks to experts on how to create an engaging piece of communication while keeping product information at the heart of it

By Akanksha Nagar
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Use of social media challenges by brands is picking up as it generates a good amount of UGC. BuzzInContent.com finds out what kind of ROI brands are able to generate via such challenges

By Akanksha Nagar
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In a conversation with BuzzInContent.com, Sameer Saxena, Director Marketing, Legrand (Group) India, talks about the brand's philosophy when it chooses the content marketing route

By Shradha Mishra
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Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

By Akanksha Nagar
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It is not a cakewalk for brands that want to experiment with content marketing. It requires a plan and a blueprint on how it should go about it. BuzzInContent.com presents six tips for brands that want to be successful in their first attempt

By BuzzInContent Bureau
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BuzzInContent.com compiles a few checkpoints for brands and agencies to ensure their content marketing strategy is working out

By BuzzInContent Bureau
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In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

By Akansha Srivastava
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The makers of successful branded content shows such as ‘Calling Karan' with Durex, ‘What Women Want' with Dabur Amla, and ‘Full Throttle' with Cars24 share how radio as a platform is re-inventing itself to live up to the needs of new-age marketers. Shivangini Jajoria, National Head, Operations of Ishq FM, said the channel has an omnichannel approach while creating content and now plans to embark on its podcast journey

By Akanksha Nagar
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The head of Youth, Music and English Entertainment of Viacom18 tells BuzzInContent.com that the last 12 months have been a true revelation because of the number of projects they have picked up

By Swagata Panjari
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