Adintors introduces AI-driven influencer marketing app in India

New Delhi: Adintors, an Indian influencer marketing platform developed to address transparency and workflow gaps between brands and content creators, has formally rolled out its services in the country. The platform consolidates campaign discovery, creator selection, payout processes and performance tracking through an AI-supported dashboard.

Founded by Nikhil Prajapati, Adintors has been built in response to long-standing concerns flagged by brands over non-standardised pricing, limited clarity around ROI, and fraud risks within an unstructured influencer marketing ecosystem. 

The platform also seeks to address issues faced by creators, including delayed payments, brand credibility challenges and unpredictable negotiation cycles.

Adintors allows brands to search for verified creators based on relevance, engagement patterns, content categories and budgets, while creators receive defined deliverables, assured payouts through Razorpay and Cashfree, and an alternative to barter-led collaborations. Its AI tools are designed to assist in improving campaign efficiency and reporting.

The platform includes GST-compliant invoices, India-specific pricing structures, regional language support, digital agreements for legal safeguards and transparent visibility of commissions and earnings.

Speaking about the launch, Nikhil Prajapati, Founder, Adintors, said, “Influencer Marketing is at the brink of seeing immense opportunity in the digital age. We at Adintors learnt quite early about the headwinds that the sector faces, leading to a divide between quality content creators and contemporary brands. Our strategically developed platform eyes to be an enabler between both the stakeholders, paving its path to becoming a wholesome creator economy super app.”

In its initial phase, the company plans to develop advanced AI tools, creator-focused financial services, opportunities for cross-border collaboration and expansion into high-growth markets. It also targets onboarding 100,000 verified creators and partnering with over 200 brands, alongside the rollout of multilingual support.

The app is available for download on the Play Store and the Apple App Store.