Admitad India launches Trendweave platform for digital creators

New Delhi: Admitad India has launched Trendweave, a social shopping platform designed for digital creators and influencers, marking its expansion into the creator economy. 

Through Trendweave, creators can set up curated online stores, known as TW Shops, where followers can browse and purchase products across fashion, beauty, fitness, and home categories.

At its core, Trendweave provides creators with personalised spaces to showcase recommended products and allows consumers to shop directly from those selections, simplifying the way audiences engage with influencer recommendations.

“Trendweave was born out of a vision to empower creators with control, credibility, and commerce at their fingertips,” said Neha Kulwal, Managing Director of APAC & India at Mitgo. 

“It reflects Mitgo’s continued commitment to building sustainable digital ecosystems, where innovation meets opportunity.”

The platform includes features such as Instagram direct messaging tools, product linking, and performance tracking, designed to enhance creator engagement and support brand collaborations.