After Perplexity, The Rebel Kid shares her experience with ChatGPT

New Delhi: AI platforms are increasingly relying on storytellers to make chatbots feel less like new technology and more like part of daily life. One of those creators is The Rebel Kid, known for turning everyday mishaps into compact, dramatic anecdotes for her followers.

Earlier this year, she recounted how Perplexity supposedly advised her to get stitches after a late-night accident in Mykonos, stepping in when a doctor hesitated. This week, the focus of her storytelling has shifted to ChatGPT.

The trigger, she says, was a date that unravelled quickly. After returning home to find her friends asleep, she turned to a chatbot for company, something that is becoming increasingly common. The exchange ended abruptly when ChatGPT notified her that she had exhausted her free quota. 

She went on to purchase the Plus plan for Rs 1,999 a month, only to learn later that a Rs 399 India plan existed. Confused, she did what she does best: she asked the chatbot for clarification and then shared the entire episode in an Instagram reel.

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 The video resembles sponsored content but carries no disclosures required under the Advertising Standards Council of India’s rules. Whether it was paid or simply another story from her life is unclear, but it highlights a real shift. Influencers like her do not stick to a single platform, and AI companies are increasingly vying for cultural space through creators who shape public perception.

The Rebel Kid’s tone, equal parts humour, self-mockery and confession, has made her a relatable narrator for many. Perplexity has already tapped into this cultural style, working with CarryMinati for its Airtel-linked offering and running international campaigns with figures such as F1 driver Lewis Hamilton.

ChatGPT has also stepped up its visibility in India. It has put out outdoor hoardings focused on prompting behaviour and recently announced a sponsorship of the upcoming Women’s Premier League. Influencers now appear to be the next frontier.