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ChatGPT

AI-AdsContent & Culture

How Semiotics helps leading AI services to build a positive image for themselves

Aarushi Chadha and Hamsini Shivakumar of Leapfrog Strategy Consulting write that from Google’s AI search mode to ChatGPT’s Dish with ChatGPT film, brands are using semiotics to present assistive AI as a gentle helper that deepens human connection instead of replacing it

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