New Delhi: Kavya Mehra, India’s first AI-driven mom influencer, took centre stage in a Mother’s Day campaign for W for Woman, marking a significant step in the integration of virtual personas in branded storytelling.
The campaign, which celebrated the theme of “every imperfectly perfect moment” of motherhood, relied entirely on AI-generated visuals, eliminating the need for traditional on-site shoots. While the garments were real, every other element—from the model to the setting—was digitally crafted.
The campaign reflects a broader shift in the creator economy, where AI-led personalities are increasingly seen as scalable, story-first solutions for brands seeking cost-effective and impactful content.
Collective Artists Network, the company behind Kavya, has been at the forefront of this shift. Its founder and Group CEO, Vijay Subramaniam, described the innovation as “the future” in a recent LinkedIn post. “AI for creators is meant to augment and enhance, not cannibalise. It’s exciting to see storytelling, technology, media, and branded content coming together in a structure unique to the Collective Artists Network flywheel,” Subramaniam said.
Rahul Regulapati, founder of Galleri5 – the AI-powered mar-tech platform acquired by Collective – echoed this sentiment, emphasising the scalability of AI-led campaigns. “AI influencers are no longer a side experiment. See them as a serious creative unlock in the content economy,” he noted, pointing to Kavya’s campaign as a case study in efficient, technology-driven storytelling.
As synthetic influencers gain traction, they are reshaping the dynamics of digital marketing, prompting fresh debates around authenticity, labour, and the future of media representation. With AI personalities like Kavya leading the charge, the line between real and rendered continues to blur, redefining the future of content creation.
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