ClanConnect introduces prepaid model for influencer campaigns

New Delhi: AI-powered influencer marketing platform ClanConnect has rolled out a prepaid model for influencer campaigns, with packages priced between Rs 50,000 and Rs 2.5 lakh. The company says the model is intended to streamline execution, offering clarity on budget, performance, and timelines.

The prepaid packages are now available to a wide range of brands, including direct-to-consumer (D2C) startups, regional advertisers, agencies, and small and medium enterprises (SMEs) seeking quicker campaign rollouts with predefined deliverables.

Unlike the more open-ended marketplace approach often seen in influencer marketing, ClanConnect’s offering includes fixed deliverables, pre-selected influencer sets, and committed campaign timelines. Key metrics such as cost-per-view (CPV) and campaign reach are set upfront.

According to the company, the model includes hygiene checks, structured feedback cycles, pre-approved scripts, and transparent reporting processes to reduce delays and back-and-forth between brands and creators.

“Many influencer marketing platforms focus only on matchmaking. For us, it is just the first step. Real campaign efficiency demands more,” said Sagar Pushp, Chief Executive Officer at ClanConnect. “With our new prepaid packages, brands now have access to a proven framework that goes beyond simply saying, ‘this influencer fits your brand’.”

The company added that the new model is designed to benefit influencers as well, offering faster payment cycles and increased repeat business opportunities. ClanConnect aims to use the data from these structured campaigns to further refine and expand its services.