Collective Artists Network introduces Radhika Subramaniam, bilingual AI travel influencer

New Delhi: Collective Artists Network has launched Radhika Subramaniam, a virtual personality described as India’s bilingual AI travel influencer. Fluent in both English and Tamil, Radhika is the latest addition to the company’s expanding roster of virtual creators.

The development follows the earlier launch of Kavya, an AI figure positioned as a millennial influencer with a focus on aspirational and luxury content. In contrast, Radhika is portrayed as a Gen Z solo traveller exploring themes of culture, identity, and discovery. Her character narrative is designed to mirror the experiences of many young Indians, having left a stable corporate career to travel across India.

“Radhika feels like someone we all know, that one friend who took the leap and actually went on the trip. She’s thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network.

The character’s bilingual ability is positioned as a means to appeal to a broader demographic across linguistic and regional lines. The company suggests that this approach enhances relatability and makes her voice more representative of a wider Indian audience.

“There’s a warmth to Radhika that’s hard to fake. She’s not just spitting out trends or trying to be viral — she actually gets the context,” said Sudeep Subhash, Chief Revenue Officer at Collective Artists Network and CEO of Big Bang Social. “For brands, that’s gold. You get someone who’s always on, always in sync with your voice — but also genuinely engaging for the audience. That kind of storytelling at scale is really exciting.”

Check out her Insta profile: 

https://www.instagram.com/indiawithradhika/#