Gail launches influencer-led phase of ‘Waah kya energy hai’ campaign

Mumbai: Gail (India), the natural gas company, has launched the next phase of its “Waah kya energy hai” campaign, this time harnessing the power of influencer marketing to promote the  adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG). 

The campaign continues Gail’s efforts to position natural gas as a clean, accessible, and future-forward fuel alternative for millions of Indians. 

Content creators and influencers from across the country are now at the forefront, showcasing how CNG and PNG are powering everything from automobiles to commercial kitchens, while contributing to India’s sustainable energy journey.

Through reels, vlogs, user testimonials, and behind-the-scenes footage, key influencers are creatively documenting how natural gas is not just a cleaner fuel, but also a lifestyle upgrade - offering safety, affordability, and efficiency. 

These stories are crafted to resonate with both urban and semi-urban audiences, delivering powerful messages through platforms where people spend the most time: social media.

Dr Jyoti Kumar, Head – Corporate Communications, Gail (India) remarked, “This campaign is a celebration of the quiet but impactful transition to clean energy happening across the country. By collaborating with influencers who connect authentically with their audiences, we are making conversations around sustainability more relatable, actionable, and widespread.”

“It’s not just about fuel—it’s about empowering citizens to make better choices for the environment and their everyday lives. This phase of the campaign ensures that energy awareness goes beyond information, becoming a movement shaped by voices people trust,” the spokesperson added.

The influencer-led content is further amplified by high-impact visuals of infrastructure, animated explainers, and user success stories, creating a 360-degree narrative around the many benefits of CNG and PNG.