Go Colors partners with MostlySane for new bottomwear collection

New Delhi: Go Colors has introduced a new collection created in collaboration with digital creator and actor Prajakta Koli, widely known as MostlySane. The partnership marks the brand’s latest move as it positions itself within contemporary bottomwear categories targeted at younger consumers.

The MostlySane Collection features five styles: denim skirts, denim cargos, cargo trousers, parachute trousers, and cargo sweatpants. The pieces are designed with relaxed fits and practical detailing, reflecting trends currently popular among younger women. The launch also adds to the brand’s efforts to expand its range of trend-led offerings.

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A post shared by Prajakta Koli (@mostlysane)

 Commenting on the collaboration, Gautam Saraogi, Founder and CEO of Go Colors, said, “This launch is a landmark in our commitment to modern fashion. Young consumers today want fashion that is expressive, effortless to wear, and fits seamlessly into their lifestyles. Prajakta brings that perspective naturally, and working with her has enabled us to build a collection that feels current, relatable and thoughtfully designed. With the MostlySane Collection, Go Colors reaffirms its mission to make stylish, versatile and modern bottomwear accessible to women everywhere.”

Koli, known for her digital presence and youth-focused content, lends her influence to the range, which the brand positions as reflecting everyday dressing preferences among younger audiences.

Industry observers have noted that relaxed silhouettes and functional styles continue to gain popularity in women’s casual wear, with the MostlySane Collection reflecting this ongoing shift in design choices.
The collection is now available across Go Colors outlets and the brand’s online store.