How is Snitch Squad turning small creators into brand ambassadors?

New Delhi: Snitch, a men’s fashion brand, has announced its latest marketing initiative aiming to turn small creators into brand ambassadors.

The campaign 'Snitch Squad' is a platform aimed at enabling micro-influencers and content creators to collaborate with the brand.

Powered by a self-sustaining, automated platform, 'Snitch Squad' aims to allow creators to explore gigs and create content such as product reviews or styling reels.

Aspiring influencers with at least 1,000 followers on Instagram, can join the program.

"With 'Snitch Squad', we’re giving aspiring creators a chance to showcase their talent while being a part of our brand’s journey," said Chetan Siyal, CMO and Co-Founder, Snitch. "This initiative is about celebrating individuality, creativity, and empowering voices that often go unheard in the influencer space."