Johnson’s Baby partners with Qoruz to strengthen influencer marketing infrastructure

New Delhi: Johnson’s Baby has partnered with Qoruz to integrate technology and intelligence systems into its influencer marketing operations. The collaboration allows the brand to manage large-scale creator campaigns across India with greater clarity and measurable tracking.

As creator-led brand building becomes increasingly common, particularly in high-trust categories such as baby care, structured and tech-enabled execution has become important. The partnership introduces systems to support predictability, competitive intelligence, and campaign monitoring in the way Johnson’s Baby works with creators.

Kriti Malhotra, Influencer Marketing Manager at Johnson’s Baby, Kenvue, said, “Managing over 2,000 creators at scale requires more than just coordination, it needs infrastructure that supports intelligent decisions across the campaign lifecycle. With Qoruz, we’ve streamlined how we plan and monitor creator collaborations, optimise influencer mixes, and measure performance with greater clarity. This has helped us deliver campaigns that are not just larger, but more accountable, with stronger outcomes and better ROI.”

The Qoruz platform enables Johnson’s Baby to manage creator identification, workflow execution, competition analysis and post-campaign analytics. These features are designed to reduce operational friction and improve measurement across campaigns that involve large numbers of creators.

Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz, said, “Managing creator programs today means navigating complexity across people, regions, formats and timelines. Kenvue’s teams are using Qoruz to run high-volume creator campaigns with sharper visibility, faster decisions and tighter control over outcomes, the kind of execution that simply isn’t possible without the right systems in place.”

The partnership allows Johnson’s Baby to scale its creator initiatives across Tier 2 and Tier 3 markets, including collaborations with micro and nano creators.