Myntra’s 'Ultimate Glam Clan' surpasses 500K signups

New Delhi: Myntra has surpassed 500K creator signups on the platform with its Ultimate Glam Clan program, since its launch in Sept ‘24.

The program is aimed at empowering everyday shoppers to become content creators. Gen Z is dominating the program, accounting for 67% of new signups in recent months.

The Ultimate Glam Clan program enables creators to share product reviews through images and videos while earning rewards.

This program, as claimed by Myntra, has boosted engagement and contributed to assisted shopping behaviour by providing users with relatable and authentic content.

Sunder Balasubramanian, CMO, Myntra, said, “The growth of this program is a testament to the growing demand for authentic, user-generated content and feedback loops in the digital ecosystem.  At Myntra, we understand that today’s consumers, especially Gen-Z, prioritise authenticity when making purchasing decisions, and this program is our way of creating a platform that shares real, relatable experiences between fellow shoppers. This enhances  trust and the  connection customers feel when making purchases, making their shopping journey more personal.”

Myntra measures the program's success through key metrics, including signups, percentage of active creators, and the volume of user-generated posts.

The platform has 500K creators on board through the program. Creators can earn up to Rs 25,000 in Myntra credits every month, with the possibility to earn more through exclusive challenges. 

Myntra claims to have rewarded creators with an average payout of Rs 900 per creator per month over the past 7 months. Top-performing shoppers have monetised their content to the tune of more than Rs 2 lakh in 7 months.

Users who engage with user-generated content (UGC) show higher engagement, with a 2% increase in engagement rate per user on the app, said Myntra in a statement.

The Ultimate Glam Clan operates on a tiered structure, enabling creators to progress from 'Expert' to 'Trendsetter'. The progression is based on the number of posts, views, and orders received.

Creators can start earning from the 'Leader' level and work their way up, with higher rewards as they reach 'Trendsetter' status.

Creators earn based on the number of posts and engagement metrics.

With the recent launch of video posts, creators can earn more compared to image posts.

A key feature of the program is the Real-Time Analytics Dashboard, which provides creators with insights into views, clicks, and reach.

This tool allows creators to optimise their content, increase engagement, and connect with Myntra’s community of shoppers.