Only Much Louder announces amplified international touring for its comedians across 60 cities

Delhi: Only Much Louder, an artist management business, has announced an amplified international touring schedule for 2024.

Gunjan Arya, CEO, Only Much Louder, said, "We have been very lucky to be repping hardworking and ambitious talent which has allowed us to take risks and scale up while enabling us to have front row seats in expanding the global footprint of the Indian comedy ecosystem, by OML partnering with promoters across 60+ cities and programming over 500 shows, just this year. We are very grateful for the overwhelming response and support we've received. Our commitment to spotlighting diverse talent on international platforms remains steadfast.”

The upcoming 2024 international schedule features more than 20 OML-repped comedians going on international tours. After conquering Royal Albert Hall, Zakir Khan sets his eyes on North America with more than 20,000 tickets sold so far and a sold-out performance at Madison Square Garden in March. Abishek Kumar and Nirmal Pillai also take their crowd work show to North America later in August and September. Prashasti Singh heads to Europe performing in Munich, Amsterdam, London, Dublin, Stockholm and Paris in March. 

On the other hand,  Anirban Dasgupta and Urooj Ashfaq, hot off their recent runs at Soho Theatre in London, making their way to the Melbourne International Comedy Festival where they are taking their solo shows for month-long runs, followed by the Edinburgh Festival Fringe. Azeem Banatwalla too will have a month-long run at the Melbourne International Comedy Festival. Rahul Subramanian heads to the Middle East for a series of shows before going to Australia where Biswa Kalyan Rath too takes his show on the road. 

Comedian Prashasti Singh said, “I have always wanted to perform to a wider audience across the world. The idea of doing it is both exciting and nerve wracking! OML has helped me plan and execute live shows outside India and now I’m thrilled to take my show on the road to Europe for the first time. Looking forward to now being a part of International Festivals too”.

In 2024’s touring schedule, OML has collaborated with a portfolio of Indian as well as international promoters. Furthermore, they have partnered with the Melbourne International Comedy Festival 2024; Just For Laughs; and the Edinburgh Festival Fringe to showcase their roster’s talent. 

Comedian Zakir Khan said, “What we have achieved is bigger than what I dreamed, I don’t think I ever thought we'd be able to achieve even 10% of what all we have done just this year and the humbling part is abhi toh yeh sirf shuruaat hai (this is just the beginning),”.

Rishabh Nahar, Senior Vice President, Artist Management, said, “With over 500 shows across 60 cities, we are not just pushing boundaries but also forging new avenues for Indian talent to shine on a global stage. This is just the beginning of an exciting chapter for OML and the exceptional artists we represent. The number of Indian comedians touring in these markets have exponentially increased and the promoters with whom we have developed and scaled markets with are now also trusted partners for comedians who are not repped by OML too, thereby building a lot of inclusivity. OML has the highest market share of revenue, tickets and volume of shows when it comes to international touring of Indian comedians. And more importantly, our artists have been able to create a global impact for the Indian entertainment ecosystem.”