Vinod Cookware brings creators together for SAS Pro demonstration in Mumbai

New Delhi: Vinod Cookware India organised an influencer-led experiential event titled ‘Cook with the Pro: SAS PRO Powered by Hexashield™’ on 18 February 2026 at EVE Worli. The showcase brought together more than 70 creators, including chefs, nutritionists and lifestyle influencers, to present the company’s premium SAS Pro cookware range.

The two-hour engagement combined product demonstrations with live cooking sessions and interactive activities. Central to the evening was a culinary demonstration by Chef Nehal Karkera, the brand’s official chef partner and Digital Ambassador, who presented products from the SAS Pro line, including a frypan, kadai, tawa and sauté pan. The session highlighted the Hexashield™ peaks-and-valleys design, non-stick coating durability and features intended to support low-oil cooking.

The event also included a 3D structural model explaining the Hexashield™ technology and a steel spatula test station where attendees could assess coating resilience. According to the company, the activation generated an estimated 30.5 million views, over 50,000 interactions across social media platforms and more than 2,200 new followers for the brand.

Sunil Agarwal, Managing Director, Vinod Cookware India, said, "SAS PRO Powered by Hexashield™ represents our continued focus on innovation, performance, and premium design within the evolving cookware category. This experiential format allowed us to demonstrate product superiority in a credible, engaging manner while leveraging the power of digital advocacy. The scale of engagement and the response from creators reaffirm our strategy of combining product innovation with immersive brand storytelling. Vinod Intelligent Cookware extends its gratitude to Revamp Studios and Network Agency for their partnership in executing the event successfully."

Chef Nehal Karkera, Digital Ambassador for Vinod Cookware, said, “It wasn’t just about showcasing cookware; it was about celebrating a community that loves food. Demonstrating the Vinod SAS Pro series powered by HexaShield™ was truly exciting because it represents durability, innovation, and trust. When cookware performs, creativity flows.”

The company indicated that similar experiential formats may be introduced in other cities. Vinod Intelligent Cookware recently partnered as a co-powered sponsor of the television programme Laughter Chef and announced plans to launch a new non-stick cookware range, Ceravit, in March.