New Delhi: Whoppl, an independent content-to-commerce agency, has onboarded creators Sharan Nair and Shyamolie Parikh as Creative Partners.
With this approach, the agency aims to drive brand awareness and foster consideration and long-term loyalty.
“At Whoppl, we believe the future of brand building lies in genuine collaboration with creators who understand the pulse of the audience. By welcoming Nair and Parikh as Creative Partners, we are not just strengthening our creative leadership—we are setting a new benchmark for the industry. This move aligns brand and agency interests, ensuring that creativity, strategy, and execution are seamlessly integrated for our clients as we expand globally,” expressed Ramya Ramachandran, Founder and CEO, Whoppl.
Parikh said, “As creators, we’ve always sought deeper alignment with the brands we work with, and joining Whoppl as a Creative Partner is a natural evolution of that journey. Being part of the agency’s core team offers a unique vantage point—one where we can shape campaigns from the inside out, ensuring every campaign is both strategically sound and genuinely relatable. I’m excited to collaborate with Whoppl’s talented team and help brands connect authentically with audiences, especially as we expand into vibrant new markets like Dubai.”
Nair said, “Having worked with agencies on countless branded partnerships, I’ve often felt there was a creative gap between creators and brands. Joining Whoppl as a Creative Partner bridges that gap and gives us a seat at the table where real impact is made. The creator economy is booming, especially in places like Dubai, and with Whoppl’s forward-thinking approach, we’re hitting this milestone at just the right time. I’m thrilled to work alongside such a passionate team and help redefine what’s possible in content and commerce.”
Nair is an Instagram creator whose videos focus on pranks, family-centric content, and viral videos, including the Netflix India series ‘Indian Grandma Reacts To.’
He also hosts the podcast ‘This Is Not a Podcast.’
Parikh has experience with brand consulting and content strategy, with experience as a creator, knowing audience engagement and brand collaboration.