Zeba Madni and Supriya Ullengala launch Madhouse Media, a creator-first talent agency

New Delhi: Zeba Madni and Supriya Ullengala, who previously managed influencer campaigns as freelancers, have launched Madhouse Media, a 360° influencer marketing and talent management agency focused on bridging the gap between creators and brands.

The agency helps micro and emerging creators scale their presence from 10K to 100K followers and beyond, providing support for influencer campaigns, content development, and talent management through its in-house creator network, while leveraging structured content strategies, creative IPs, and brand partnerships.

“We didn’t start out intending to become a talent agency. It began with the goal of executing great campaigns. But as creators started trusting us with their journeys, we knew we had found our calling,” said Zeba Madni, Founder of Madhouse Media.

“We wanted to move beyond one niche and collaborate across diverse industries, from fintech and automobiles to lifestyle and wellness, where authentic storytelling can truly create impact,” said Supriya Ullengala, Co-founder of Madhouse Media.

Before founding Madhouse Media, Zeba led Talent Management and Agency Partnerships at Finnet Media, while Supriya worked as Agency Partnership Manager at the same firm.