Zee Media and IndiaDotcom Digital launch influencer marketing platform ‘Zeefluence’

New Delhi: Zee Media and IndiaDotcom Digital have launched Zeefluence, an influencer marketing platform.

The platform’s proprietary discovery tool – Zeefluence Pro, helps marketers identify high-impact influencers based on engagement patterns, audience demographics, and content performance, making influencer selection more strategic than ever.

Zeefluence will also integrate influencer content across Zee Media’s television, digital, and print ecosystems beyond Instagram and YouTube.

Karan Abhishek Singh, CEO of Zee Media Corporation, said, “Zeefluence bridges the gap between content and commerce, making influencer marketing smarter, more targeted, and more impactful. Our goal is to empower brands with the tools to amplify their narratives across social, digital, and traditional media—ensuring their message reaches the right audience at the right time.”

Zeefluence leverages real-time analytics, predictive performance tools, consumer sentiment analysis, and conversion tracking, providing brands with data-driven insights to optimise marketing investments and maximise impact.

Arnav Mathur, Chief Digital Growth Officer, ZMCL, said, “Zeefluence is more than just an influencer marketing platform—it’s a movement towards smarter, performance-driven, and scalable digital engagement. By integrating data intelligence, and Zee Media’s powerful network, we are enabling brands and influencers to create content that truly resonates, influences, and converts.”