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New Delhi: BuzzInContent has launched a new property, ‘The buzz hitlist’, a monthly showcase of the most impactful branded content campaigns across platforms.
Every month, BuzzInContent will curate the most impactful branded content campaigns that cut through the noise and capture attention.
Whether it’s a digital-first activation, influencer-led narrative, or a cross-platform content innovation, ‘The buzz hitlist’ is your go-to showcase of ideas that buzzed the loudest. Because in the world of content marketing, it’s not just about what’s created, but what truly creates a buzz.
This month’s roundup of branded content showcases a variety of campaigns across FMCG, beverages, automotive, personal care, and digital-first brands.
From music collaborations and cultural storytelling to social impact initiatives and travel-inspired campaigns, these efforts highlight how brands are connecting with audiences through creativity, engagement, and meaningful narratives.
Tic Tac collaborates with Yashraj Mukhate and contest winner for music video
Tic Tac has released Thik Thaak Life, a music video featuring composer Yashraj Mukhate and “Refresh Your Vibe” contest winner Khushi Ahluwalia. The campaign invited aspiring artists and music enthusiasts to remix a beat created by Yashraj Mukhate, receiving over 1,200 entries. Khushi emerged as the winner, earning the opportunity to co-create a jingle and feature in the video.
The film follows Khushi as she receives a disheartening “Audition Rejected” message on her laptop but finds encouragement from Yashraj. The scene transitions to a vibrant outdoor café, where friends cheer her on, and she delivers a confident rap performance. The video ends with Yashraj placing a Tic Tac pack on the table, reinforcing the upbeat and playful theme.
Watch the film:
Sebamed uses nail art to highlight dandruff and scalp care
Sebamed has launched its Smallest Nail Art Initiative in Mumbai to creatively raise awareness about dandruff and scalp itch. The activation transformed fingernails into miniature billboards symbolising the discomfort caused by dandruff, while emphasising that scratching with nails is not the solution.
The brand hosted an event at Belissimo Nail Studio in Khar, inviting 30 lifestyle and beauty influencers to experience the micro nail art. Each influencer received hyper-detailed designs representing the urge to scratch, highlighting the importance of science-based scalp care over instinctive habits.
Watch the film:
JSW MG Motor rolls out ‘EV Sahi Hai’ to boost trust in electric vehicles
Cheil X has launched the first phase of EV Sahi Hai for JSW MG Motor India, a campaign designed to build consumer confidence in electric vehicles (EVs).
The initial phase features 10 testimonial films showcasing EV owners from diverse backgrounds. Each story highlights the practical advantages of EV ownership, including lower running costs, eco-friendliness, affordability, and driving comfort. The films conclude with the tagline, “EV Sahi Hai”, reinforcing the message that EVs are a reliable choice.
Watch the films:
Coca-Cola India Foundation showcases water access projects in Rajasthan
The Coca-Cola India Foundation, Anandana, has released a video series highlighting its water access initiatives in Rajasthan, focusing on reviving traditional water systems in drought-prone areas. Implemented in collaboration with Social Action for Rural Advancement (SARA), the projects form part of Anandana’s broader ‘Refreshing Difference’ programme.
Sikar district faces irregular monsoons, averaging 550 mm annually, and high fluoride levels in water, impacting both health and agriculture. The foundation’s interventions across six villages, Rajpura, Balyawas, Karad, Khora, Dungri Khurd, and Chhota Narena, include pond restoration, check dams, and groundwater recharge, benefiting over 18,000 residents.
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UBD’s Soorahi launches ‘Spirit of Discovery’ to highlight India’s hidden gems
Soorahi, a blended whisky brand from Uppal Brewers and Distillers (UBD), has unveiled its first digital campaign, ‘Spirit of Discovery’, ahead of India’s 79th Independence Day. The campaign draws on the brand name, Soorahi, meaning “good traveller”, to encourage exploration of lesser-known destinations, cultures, and traditions across India.
A key element is a travel contest, offering selected participants sponsored trips to offbeat locations. The campaign includes a teaser video series, a jingle film, and influencer reels by creators like Prabhav Sharma, Dev, Raul Brady, and Raghav Rai Ralhan, highlighting local music, crafts, and cultural experiences.
TTT and Joy Skincare highlight the effort behind lasting friendships
Terribly Tiny Tales (TTT) has teamed up with Joy Skincare for a Friendship Day campaign, “Putting the ‘Do’ in Dosti”, focusing on the effort that sustains long-term bonds.
The initiative features three microdramas that follow friendships from childhood to adulthood, illustrating how relationships adapt through life’s changes, busy routines, and quieter urban realities. The campaign underscores that enduring friendships rely on consistent effort and intentional connection, not just shared memories or digital interactions.
Watch the films: