Adobe Express expands creator tools with Hoopr’s rights-cleared music tracks

New Delhi: Hoopr has partnered with Adobe Express to integrate licensed music directly into the content creation workflow, enabling Indian creators to access rights-cleared tracks while editing videos and visual content.

Announced on January 19, the integration allows Adobe Express users to use a pre-built Hoopr plugin that offers a curated catalogue of more than 300 fully licensed tracks at no additional cost. The music can be added directly within the platform, reducing the need for separate licensing steps and helping creators comply with platform policies on services such as YouTube and Instagram.

The partnership comes as India continues to grow as a key market for Adobe Express. Of the platform’s estimated 100 million global users, around 12 million are expected to be based in India, making it one of Adobe’s top three growth markets globally.

For Hoopr, the integration embeds licensed music at the point of content creation, placing rights management within commonly used creative tools rather than relying on post-publication enforcement. Users seeking a wider music selection can also move from Adobe Express to Hoopr’s platform to discover and license premium tracks.

The collaboration addresses challenges linked to the pace of digital content creation, particularly as short-form video and creator-led media increase. Traditional copyright systems, originally designed for film and broadcast, have struggled to adapt to high-volume, real-time publishing environments, where music selection is often made within seconds.

Hoopr said the integration reflects a broader shift towards embedding compliance directly into creative tools, allowing platforms to offer music with defined usage boundaries, transparent rights information and automated royalty reporting.

The partnership also enables Indian artists listed on Hoopr to reach global creators using Adobe Express, while international artists and labels gain access to compliant usage opportunities within the Indian market.

Commenting on the partnership, Gaurav Dagaonkar, Co-Founder and CEO, Hoopr, said, “Copyright compliance cannot be an afterthought in a creator-first internet, it has to be designed into the product experience itself. As content creation becomes real-time and high-volume, music licensing needs to move just as fast. Our integration with Adobe Express embeds rights clarity, defined usage boundaries, and transparent royalty accountability directly into the creation workflow, supporting over 400,000 creators and 200 plus brands, helping platforms remain policy-ready, and ensuring that artist earnings are tracked and reported in alignment with collecting societies such as the Indian Performing Right Society (IPRS).”

Meghna Mittal, Co-Founder and CRO, Hoopr, added, “The future of the creator economy depends on systems that make compliance intuitive, not complex. By integrating fully licensed, culturally relevant music directly into a widely used creation platform like Adobe Express, we are building scalable infrastructure aligned with evolving platform policies, global copyright norms, and rights-management frameworks including IPRS. This partnership allows creativity to scale responsibly, protecting creators from takedown risk, enabling platforms to operate compliantly by design, and creating ethical, auditable revenue streams for artists and rights holders.”