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creator economy

influencersInsight

When does controversy turn into bigger brand deals for influencers?

Some influencers use controversy to gain more visibility and brand deals, while others find it harder to rebuild trust, showing backlash can cut both ways

By Shilpashree Mondal
Sep 12, 2025 11:21 IST 3 Min read
earningInsight
India’s creator economy booms, but 88% still earn less than 75% of their income online
By BuzzInContent Bureau
Aug 11, 2025 17:31 IST 2 Min read
Indias-creator-economyInsight
Regional content, micro-influencers, and AI reshape India’s Rs 3,500 cr creator economy
By BuzzInContent Bureau
Jul 08, 2025 17:31 IST 2 Min read
Creator 18Influencer Marketing
Network18 launches Creator18 to tap into India’s expanding creator economy
By BuzzInContent Bureau
Jun 19, 2025 15:46 IST 1 Min read
Puneet-DuaGuest Column
Authenticity is the Indian creator’s superpower
By BuzzInContent Bureau
Jun 04, 2025 16:50 IST 3 Min read
Neal-MohanNews
YouTube CEO shares how founders can use YouTube to build stronger brands
By Shilpashree Mondal
May 28, 2025 09:06 IST 3 Min read
Neal Mohan News
YouTube CEO Neal Mohan discusses creator economy, AI, and India’s role in digital growth
By BuzzInContent Bureau
May 26, 2025 18:03 IST 2 Min read
Creator earningInsight
Why most Indian creators earn less than their followers think
By BuzzInContent Bureau
May 08, 2025 12:25 IST 3 Min read
Rajiv LakshmanInsight
Cross-platform IPs are the future for creator economy: Rajiv Lakshman
By BuzzInContent Bureau
Apr 09, 2025 13:08 IST 2 Min read
creator economyInsight
TV and radio platforms now finding their mojo in creator economy
By BuzzInContent Bureau
Apr 04, 2025 12:18 IST 4 Min read
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