Amazon.in launches ‘Creator University’ & ‘Creator Connect’ in India

Delhi: To generate excitement for upcoming promotions and attract new creators to the Amazon Influencer Program, Amazon.in has announced the launch of Creator University and Creator Connect. 

Creator University is an education program aimed to equip content creators with the tools and knowledge necessary within the creator economy. The program will encompass both established and aspiring influencers. 

Creator Connect is a series of in-person events aimed to foster connections, learning, and growth for creators within the Amazon ecosystem. 

Creator Connect includes workshops led by influencers, meetings with Amazon leaders and creators, product showcases, trend discussions, and more. 

The first Creator Connect event, "A Summer Escape," kicked off on June 3, 2024 in Mumbai, focused on building a community of fashion and lifestyle creators coinciding with Amazon Fashion's Wardrobe Refresh Sale.

 Kishore Thota, Director, Shopping Experience, India and Emerging Markets, Amazon, said, "At Amazon, we recognize the immense influence content creators have on today's consumers. Creator University and Creator Connect is our way of empowering these creators, both established and aspiring, with the tools and knowledge they need to thrive within the Amazon ecosystem. Through these programs, creators will gain valuable resources, connect with industry leaders, and build a sustainable business on our platform. We are committed to fostering a collaborative community where creators can learn from each other and drive informed purchase decisions for our customers.”