AnyMind Group launches AnyLive for Creators to develop AI avatars

New Delhi: AnyMind Group has launched AnyLive for Creators, a platform that allows content creators and influencers to generate their own AI avatars, the company announced. Malaysian creator Bella Khan has been named as the first signed creator for the initiative.

The platform is designed to address challenges in the rapidly growing Asia-Pacific creator economy, which is projected to surpass US$75 billion by 2032, alongside a live commerce market expected to exceed US$77 billion by 2030.

AnyLive for Creators allows AI avatars to host livestreams on behalf of creators, enabling passive income through affiliate campaigns while freeing creators to focus on other content creation activities.

The AI avatars can stream 24/7 on platforms including YouTube, TikTok, and Facebook, delivering content in eight languages: English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese. An analytics module on AnyLive also allows creators to benchmark performance and use AI-generated scripts to enhance livestream outcomes, whether delivered by themselves or their digital avatars.

On the launch, Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, said, “In every era, creators have pushed the boundaries of what’s possible. Today, the fusion of AI and live commerce marks this next leap. AnyLive for Creators is our answer to the growing need for both scale and authenticity: giving Indian creators and brands a frictionless way to engage audiences, convert that engagement instantly, and unlock truly borderless opportunities. With this launch, we’re laying new track for the future of creator commerce.”