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Amazon pulls the plug on TikTok-like feature Inspire

Launched in December 2022, Inspire was designed to bring a social media-style experience to the Amazon mobile app, offering users a scrollable feed of short-form videos and photos showcasing products from influencers, brands, and other customers

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TikTok had become the biggest new platform explored by influencers during lockdown, says Yaap Influencer Marketing Outlook 2020
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