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TikTok

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Brands walk a tightrope while choosing between YouTube, Instagram, TikTok

In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

By Akanksha Nagar
May 28, 2020 12:35 IST 6 Min read
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Marico's Parachute Advansed campaign #ChampiBeats challenge garners 10 billion views in first six days
By BuzzInContent Bureau
May 13, 2020 09:41 IST 2 Min read
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Parle Products' first influencer-led UGC campaign on TikTok garners over 5 billion views in three days
By BuzzInContent Bureau
Feb 26, 2020 09:59 IST 3 Min read
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Pepsi's ‘Swag Se Solo' challenge on TikTok fetches five billion hits and 50,000 UGC videos
By BuzzInContent Bureau
Feb 24, 2020 08:54 IST 2 Min read
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Tata Power takes content marketing route to tap millennials and make them future-ready
By Akanksha Nagar
Feb 17, 2020 15:51 IST 4 Min read
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How Tata Power is using TikTok to influence millennials and GenZ as part of #IHaveThePower initiative
By BuzzInContent Bureau
Feb 12, 2020 11:08 IST 2 Min read
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Job search platform Indeed partners with TikTok for its new campaign #IndeedPeDhoondo
By BuzzInContent Bureau
Jan 31, 2020 10:06 IST 2 Min read
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Developing podcast as separate vertical, using TikTok for distribution and vernacular languages to be Indiatimes Lifestyle Network's growth strategy in 2020
By Akanksha Nagar
Jan 20, 2020 10:41 IST 3 Min read
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When Liva brings TikTok influencers to the mainstream
By BuzzInContent Bureau
Nov 04, 2019 10:29 IST 3 Min read
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Idea's #SabkaTimeAagaya UGC initiative has garnered record-breaking 3 billion views and 5,000 UGC videos on TikTok
By BuzzInContent Bureau
Aug 29, 2019 09:19 IST 2 Min read
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