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Akanksha Nagar

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Content marketing will unite online-offline experiences in 2022: Prachi Bali of Zoo Media

Sharing content marketing trends for the next year, Bali, National Head of Client Partnerships and Business Head, North- Zoo Media, discusses how brands will be a lot more strategic with their spends on content. Performance-based content will be the direction in which branded content will continue to move, she says

By Akanksha Nagar
Jan 04, 2022 10:17 IST 3 Min read
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Supporting content marketing strategy with offline mediums only way to stand out: Asif Upadhye of SPRD
By Akanksha Nagar
Jan 04, 2022 10:12 IST 4 Min read
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Content marketing to move away from ‘likes and shares'; to focus more on customised ROI: Karthik Nagarajan of Wavemaker India
By Akanksha Nagar
Dec 28, 2021 10:38 IST 2 Min read
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Influencers need to update skillsets to find meaningful monetisation opportunities at scale in 2022: Achint Setia of Myntra
By Akanksha Nagar
Dec 23, 2021 10:36 IST 5 Min read
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Finding the right balance between content creation and distribution spends
By Akanksha Nagar
Dec 22, 2021 08:40 IST 5 Min read
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Good Glamm Group will leverage MissMalini's capabilities to create opportunities for inhouse, B2B clients
By Akanksha Nagar
Dec 20, 2021 10:17 IST 6 Min read
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Why brands need to be mindful about not stifling creative liberty of partners
By Akanksha Nagar
Dec 14, 2021 17:07 IST 6 Min read
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Do agencies add an X-factor for brands in content creation?
By Akanksha Nagar
Dec 09, 2021 11:17 IST 6 Min read
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No marketer can avoid podcasts in 2022: Shailja Saraswati of OMG
By Akanksha Nagar
Dec 09, 2021 09:41 IST 7 Min read
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‘Spotlight' will go a long way in fuelling brand ethos for us: Virat Khullar of Hyundai India
By Akanksha Nagar
Dec 06, 2021 10:17 IST 2 Min read
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