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Akanksha Nagar

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Influencer marketing agencies need to act as creative agencies and not scouts: Manan Shah of Truecaller

Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

By Akanksha Nagar
Dec 02, 2021 12:42 IST 4 Min read
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How can agencies, platforms best execute content strategies while working with global clients?
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Nov 30, 2021 14:58 IST 6 Min read
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How to isolate right content platform from clutter to reap maximum ROI
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Nov 30, 2021 11:50 IST 6 Min read
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Branded content pricing may take time to revive for digital news publishers
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Oct 29, 2021 15:11 IST 5 Min read
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How to strike the perfect balance between creativity and numbers in content marketing
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How diamond brands use content to take their story to consumers
By Akanksha Nagar
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Why and when do brands put a stop to branded content?
By Akanksha Nagar
Oct 19, 2021 14:22 IST 5 Min read
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Metrics to measure ROI on content marketing – a compulsion or subjective choice for brands?
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