Metrics to measure ROI on content marketing – a compulsion or subjective choice for brands?

While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

Akanksha Nagar Mumbai, October 14, 2021

Time and again industry stalwarts and legacy brands have emphasized the importance of getting a clear picture of ROI on content marketing efforts. It is not only tied to the revenues but also helps br...

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Metrics, ROI on content marketing,

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Metrics to measure ROI on content marketing – a compulsion or subjective choice for brands?

While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

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Metrics to measure ROI on content marketing – a compulsion or subjective choice for brands?

While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

This premium article is available to paid subscribers only.

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