Asymmetrique onboards Urvashi Khanna as VP, Content & Brand Solutions

Delhi: Asymmetrique, a Mumbai-based marketing solutions agency, has announced the appointment of Urvashi Khanna as Vice-President, Content and Brand Solutions.

Khanna brings over 15+ years of industry experience in creating content strategies across multiple formats. Having begun as a journalist at UTVi, she went on to work as a creative director and producer for several boutique advertising agencies and developed branded content for clientele, including broadcasters like MTV, Channel V, Bindass, and Disney amongst others. She has also worked with brands like Jeep, OPPO, Beam Suntory, Ola, Nestle, Dabur, Melorra, Citi Bank, Spykar, Lenskart and Eros Now.

"We are delighted to welcome Khanna to our team," said Founder and Managing Director, Nitin Gupta. He added, "Khanna possesses a strong understanding of the changing content landscape. Her experience in mapping customer journeys and translating them into captivating creative and content strategies will be instrumental in propelling our future growth.” 

Khanna said, “We are living in the most dynamic times where innovative storytelling; influencer marketing & new age media platforms are defining consumer behavior. And now with AI, blockchain, Web3 - the content economy is seeing a boost where rewards & results are instant yet indeterminate, and brands need to challenge their own consumer-content matrix more frequently. I am excited to be part of this change & with the talented teams at Asym, I am sure we will create an ecosystem that will disrupt how content finds its place in the digital era of brand building and communication.”