Big Bang Social launches Creator Content Licensing to streamline brand campaigns

New Delhi: Big Bang Social (BBS), the creator monetisation platform under Collective Artists Network, has introduced Creator Content Licensing, a model that allows brands to license existing creator-generated content. 

The approach is designed to help marketing teams access ready-to-use content without requiring new shoots, scripts, or edits, potentially reducing customer acquisition costs (CAC) and performance marketing expenditure, while providing creators with additional revenue from content they have already produced.

In a pilot with an Indian e-commerce platform, the brand reportedly built a library of 75,000 creator-led content assets, delivering over 600 pieces per day.

These assets were used across advertisements, apps, websites, social media, PR, and marketing campaigns, facilitating faster content deployment and campaign execution.

The brand noted outcomes including a substantial reduction in content production costs compared with traditional ad shoots, lower cost per content piece through user-generated content (UGC) licensing, faster turnaround times of approximately three days, perpetual digital rights, and a variety of content suitable for A versus B testing and optimisation across channels.

“With Creator Content Licensing, brands no longer need to be limited by production cycles,” said Sudeep Subash, CEO of Big Bang Social and Co-Founder and Chief Revenue Officer at Collective Artists Network. 

“They get a plug-and-play content engine, high-quality, ready-to-run assets from creators, delivered at scale and at a fraction of the cost. The impact on CAC and campaign agility is substantial.”

The model also provides creators with an opportunity to generate revenue from content they have already produced, without requiring additional work.